Your new favorite denim. Blue Jean Baby is the perfect navy! She's stylish, wearable and goes with everything - just like your favorite jeans. This deep, midnight blue is highly-pigmented, long-lasting, and fades on spectrum. Made to be used on level 5 hair and higher but for richest color, we recommend applying to pre-lightened hair.
#AFprotip: Blue Jean Baby has a smoky quality and can be added to other lighter colors, like Girl's Night, to intensify their hue!
Don't know what level you are? Read all about it here.
DIY Formula
Hydrating + Zero Damage
Best Results With Pre-Lightened Hair
No Harsh Chemicals (Peroxide, Ammonia, PPD)
Always Do a Patch & Strand Test Before Coloring
