Used the full strength dye with no dilution. Got a decent color that faded completely out in 5 days flat. Did everything to prevent fading with no luck. At the price it's sold its not worth redoing my hair twice weekly with this. Switched to lunar tides. Better pigment, easier to spread, and so far 2 days in with zero fade out.

I love adding these highlights to my hair. Hair must be quite light in order for this pastel to show, so I have my hair professionally lighten, then add the lavender myself. It lasts for about a week, through 3 shampoos after my exercise, and a swim in a chlorinated pool. I get lots of compliments.

I love this pastel shade! This is my first time using Arctic Fox color, and I was pleased with how easy the gel was to apply. I first lightened my hair to #10 lightness

Love this color! I mix it with the pink color and it’s beautiful. Would’ve given it 5 stars, but it washes out quicker than other Arctic Fox colors

Love this colour. I use it together with silver and periwinkle and conditioner for an icy toning on my blonde hair. And the toning is absolute perfect, and no hairdresser so far could achieve that tone!! Absolute stunning results, and I am totally obsessed with the smell, which kind of gets activated everything I wash my hair.