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    Customer Reviews

    Based on 1037 reviews
    85%
    (880)
    10%
    (103)
    2%
    (23)
    2%
    (16)
    1%
    (15)
    S
    S.W.
    Very pigmented

    Beautiful color and deposited well onto my unbleached hair

    L
    L.S.
    Amazing hair transformation, highly recommend

    Used the bleach kit to lighten my fairly light brownish hair and used the virgin pink on top and it came out absolutely amazing! Definitely worth the money! Will be purchasing again in the future!

    OMG!  Gorg!

    K
    K.C.
    Love!

    Definitely buying again and going to mix some purple rain in it to make a beautiful magenta color. Obsessed!

    S
    S.S.
    Colourtastic!!!

    Absoluty love this product and it has become my number 1 go to hair dye brand. It is a little on the pricier side especially if shipping overseas but it is worth every cent. Not only is it very pigmented and smells amazing, it is also vegan cruelty free and 15% of proceeds help save animals too. The only issue I have struck it stains on lighter colored fabrics including white bit nothing a machine wash can't fix. Overall a wonderful product and will be my go to from now on.

    H
    H.J.
    Coloristic

    My fav

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