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    Customer Reviews

    Based on 599 reviews
    80%
    (482)
    11%
    (63)
    4%
    (23)
    2%
    (14)
    3%
    (17)
    L
    L.L.M.
    Loving it!

    At first I was not sure about the pink undertone that I could see, but when I fully saturated my hair it was this vibrant red that would definitely catch everyone’s attention🤍 I wish there was a true red tho without that pink pigment

    C
    C.P.
    Absolutely in love!!

    I’ve always loved my hair being red. Everyone has said that it suits me very well, but I’ve never been able to get it to the BOLD red I’ve always wanted, until I tried Arctic Fox! Not only is my hair vibrant, it’s beautifully shiny, and it HEALED MY HAIR. Arctic Fox works as a conditioner. I’ve never heard of that in a hair dye before. I’m running out of good things to say, but I can’t recommend this product enough!

    D
    D.D.

    Absolutely stunning colors as always. Mixed mine with virigin pink and a dab of wrath for the top with some diluter. Bottom is Virgin pink, wretch and then a dab of electric paradise.

    S
    S.H.
    My favorite dye

    I love this dye and would never use anything else. It smells amazing and makes my hair soft. I mix wrath and ritual to get my color and it is perfect for what I want.

    J
    J.W.
    love love love

    i LOVE this dye. it smells so good & its so pigmented!! also left my hair supa soft!

    Love!! 

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