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    Customer Reviews

    Based on 627 reviews
    81%
    (505)
    10%
    (65)
    4%
    (25)
    2%
    (15)
    3%
    (17)
    T
    Tammy Tremblay
    Beautiful Color

    The color is so beautiful in my hair and I also used the purple rain as well to add a bit of flrw to the whole look.

    J
    Jane Doe
    Great results & great service

    Mixed it with Poison 50/50 and the result looks really good. Parts of my hair were bleached before and they are losing color a bit faster than the rest, but generally the color comes out very even. My hair even looks a bit brighter (naturally medium brown) than before and also brigther than the color prediction palette on the website shows, which I am very happy about.
    The smell of the dye is amazing, it has no aggressive or unpleasant smells, but rather smells a bit like bubblegum. It does not irritate the skin at all, so I can easily leave it in longer for an extra vibrant color.
    I used to be able to buy permanent dye in this color, but it's no longer available, at least not cruelty free. This is a great alternative however.
    Another plus is AC's choice of delivery service, I ordered from Europe and it took just a little over two days to arrive. I also had some questions for the customer service and they got back to me within a couple of hours and were very helpfull.
    I can hardly recall the last time I had such an overall pleasant experience buying something. I will definitely order again!

    M
    Melissa Bosnjak

    Absolutely love the colour wrath highly recommended

    N
    Nicole Austin
    Love!

    Love this product and how the color turned out!

    D
    Dione
    Fantastic!

    It worked amazingly well! My hair was a mixture of blonde and medium light brown before dying. The blonde turned bright, crimson red, while the brown turned almost vampire red. It looked great! I dyed it on June 11, and after some washing since then, it’s now bubblegum pink and that vampire red is pressing on. Will definitely be buying more. Next color will be orange or yellow or light pink!!

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