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    Customer Reviews

    Based on 1575 reviews
    85%
    (1340)
    8%
    (123)
    3%
    (51)
    2%
    (26)
    2%
    (35)
    K
    Kayleigh
    Love this!!

    I’ve been using purple rain for a few years now. After trying pretty much every available brand in the UK, I eventually came across Arctic Fox and would never use anything else now. Looks amazing, smells amazing, my only criticism is that I wish it was more readily available in the UK

    L
    Lucille Kraiman
    Fantastic

    I'm 89 yrs. old and have been using Purple Rain for about 10 years--ever since I "discovered" it. Very easy to apply and the color holds. My original salesperson suggested I shampoo it in every time I really shampoo my hair. Then rinse. This has worked will for me.

    B
    Brooke Fredericksen
    Beautiful hair color...and vegan too!

    Love this color! It's long lasting and really beautiful. And it's vegan. My favorite color and the best brand!

    J
    Jeanice Gary
    I loved the color do many compliments love love it!!!

    I love the color so many compliments love it !

    C
    Christy Wilson
    Love

    First time using AF and I am in love.

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