I love it

Omg I absolutely love this color! I love the product itself so much! Aside from the beautiful color my hair feels so nice and shiny!

First ever pastel hair color that I have ever tried and bought!

It smells very pretty and came neatly packaged and not damaged by carrier.

Will buy more for sure!!

This is my fave arctic fox colour but it’s so weak you don’t even have to wear gloves to dye your hair. Washes out very easily. Wish they would make it stronger. I leave on for two hours to get as deep a colour as I can from it

I really love this color. I like it to be very subtle, so I only leave it on for about 25-30 minutes. It also tones my platinum blond to a beautiful, icy tone. I put it on 2-3 times every month, to maintain.