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    AF Blog — Rescues

    Viva Rescue on How Our $10,000 Donation Changed the Lives of Their Rescues

    Viva Rescue on How Our $10,000 Donation Changed the Lives of Their Rescues

    We're halfway through 2023 and thanks to YOU, Fox, we continue to support  some of our favorite animal rescues across the globe. We've been lucky enough to work with Viva Global Rescue for several years now. Located in Menifee, California, Viva is run by Kalli and Maya who continue to rescue and rehab all kinds of animals day in and day out so they can live their best lives as they should. Back in March, we took a team trip to visit Kalli, Maya and all their animals to see for ourselves the difference we're making. We were so excited to meet with so many of the animals and hear from Kalli and Maya themselves about the work they do each day. 
    During that trip, we brought a $10,000 donation with us and recently received an update from Kalli and Maya on how that money has helped them this year: 
    Meet Starburst 
    A neonatal kitten with numerous health issues including a severe upper respiratory illness, severe parasites, eye infections and a skin disease. Thanks to our donation, Viva was able to provide the care to Starburst in order for her  to recover and thrive after receiving necessary medical treatment. 
    Meet Thomas the Lamb
    The AF team fell in LOVE with Thomas during our trip. This strong little guy was able  to receive high quality, critical medical treatment and vital support that allowed Viva to give Thomas specialised treatment to overcome health challenges, giving him a second chance at a healthy and fulfilling life. 
    Meet Piper the Goat
    Piper struggles with severe allergies and thanks to AF's donation she was able to receive life-changing allergy shots that helped retrain her immune system and improve her quality of life. This innovative work previously had not been used on goats and with our support, Viva is changing the future of medical care for farmed animals.  
    Meet Bambi the Lamb
    Bambi lives with multiple deformities and relies on a wheelchair for mobility. With our donation, Bambi has been able to receive necessary medication to manage pain, improve mobility and enhance her overall well being. 
    Meet Joey the Goat
    This baby goat was found paralyzed shortly after birth. Our donation provided the necessary resources for Joey to receive specialized care, medical attention, and nourishment allowing him to recover and live a happy and healthy life. This included emergency, routine, and preventative medical care as well as crucial supplies for the first 6 months of his life at the sanctuary. Our donation played a pivotal role in Joey's journey of resilience and recovery and changed the course of his life. 
    We wouldn't be able to make such an impact on these rescue animals without YOU. Here's to dyeing for a cause! 

    Celebrating Our Birthday by Giving Back with Pup Culture Rescue

    We’re so proud to be a brand that uses our platform to give back. Thanks to our Fox Fam, we are able to give to organizations that are making extraordinary efforts in the lives of animals around the world. One of those organizations is Pup Culture Rescue. Pup Culture is a non-profit animal rescue dedicated to saving dogs and educating the community about the importance of adoption. They support their rescues through providing everything from food and supplies to surgeries, training, and rehabilitation. Our donation will further positively impact the lives of the dogs in their care, and we couldn’t be more excited to help!

    To celebrate our 10 year anniversary, an additional 10% of proceeds will be going to Pup Culture Rescue for the next 10 days! That means 25% total of our net profits from our website only, are being donated to animal rescue efforts now through April 20th.

    We again, want to thank our Fox Fam for making donations like this possible. When you support AF, you make an impact and we are so excited to be able to help Pup Culture Rescue with their efforts.

    Looking to adopt a dog from Pup Culture Rescue? You can virtually meet all of their adoptable dogs below! 

    Meet the Pups


    Artemis was a neighborhood stray who relied on the kindness of the humans who saw her wandering for food. She raised a litter of puppies and had just weaned them when one of our amazing fosters found her and took her in. She is officially a Pup Culture dog and will have consistent meals, love, and care for the rest of her life! She is a hilarious little chihuahua mix who is great with people, dogs, and even cats. She loves to snuggle and play with her foster siblings.


    We love this sweet hound dog! Boomer struggles with epilepsy and we have been working with a neurologist to get his seizures under control. He is full of life and love, and we can’t wait until he finds the perfect forever family.


    Good-natured and mellow, six-year-old Curry just wants a second chance at happiness. This sweet dog has never lost his love for belly rubs and snuggles even after everything he has been through. He’s in need of a foster home or foster-to-adopter who can give him the TLC he needs to thrive.


    This petite German Shepherd was surrendered to us after her loving family got evicted and had no other options. She grieved her family for so long, showing her loving and loyal personality. Now Frida is looking for a new family to love. She is gentle, mellow, and so sweet. She is great out in public and will lay by your feet at any restaurant. She loves hiking off leash and is great at sticking by your side. She is good with other dogs and bonds hard to her people.


    Igor was a stray in East LA. He was rescued on the cusp of death, frighteningly thin with terrible mange and a painful, deafening ear infection. He is 7 years old and mellow. He prefers to be the only dog, walks well on leash, and is extremely loyal.


    Lloyd is a multipoo who gets along great with small dogs but would also be totally fine with being the center of attention as an only dog. He is a happy go lucky, playful pup who is eager to find a forever home to love.


    Marnie is a 5yr old, 10lb Chi/Pom mix that is house trained, great with kids, loves the car, walks well on leash, and is crate trained. Marnie is the best! She is very chill at her foster home where she lives peacefully with another small dog and is well behaved in public.


    2-year-old Mexican street mutt who is quiet, sweet, and docile. He is a gentle boy and would be great in a family with kids or other dogs. He is respectful on leash and doesn’t pull because he wants to be right by your side.

    BomBom & YomYom

    These two, three-month-old Jindo littermates are looking for adopters! They made the trip all the way from our rescue partners at Aniband Goku Sanctuary outside of Seoul, South Korea to our rescue in Los Angeles. Their last stop will be their perfect future forever homes. The Jindo breed is known for their loyal and affectionate nature, making them wonderful family companions.


    This adorable terrier mix was found as a stray by one of our rescue partners. When we took her to the vet, we were thrilled to learn she had a microchip, and we were excited to facilitate a reunion! Unfortunately, when we contacted her former owners, they told us they no longer wanted sweet Chai in their family. We promised Chai that we would help her find a fresh start and a loving family that is truly hers forever!


    Roman is a stunning pup who is as handsome as he is friendly. He's looking for a loving family who understands that dogs are more than just trainable pets - they are loyal companions who deserve love and attention. He loves to play and would do best in a home with other dogs. He's always up for a game of fetch or a good snuggle on the couch.


    We don’t know Sheila’s past, but we know it couldn’t have been easy. She is covered in scars and a bit shy at first. Once she warms up, her goofy side comes out and she shows you how much she loves to snuggle and play! She is great with other dogs and kids. She is a gentle soul and we can’t wait for her to find her forever family.

    Your dollars make a difference and when you purchase now through the 20th, you'll be making such a big impact on animal rescue and welfare all over the world. Shop through our website and support the cause! 

    Happy 10 Year to the Colors that Started It All

    Guess what Fox Fam? 👀 It’s our birthday and we’re celebrating ALL 👏 YEAR 👏 LONG 👏 🥳 We’re celebrating by continuing our mission and partnering with a brand new, very special rescue. For the next ten days, we’re increasing our donation amount by 10% (that means 25% of our net profits) to Pup Culture - a non-profit animal rescue dedicated to saving dogs and educating the community about the importance of adoption.

    And of course, none of this would be possible without our incredible Fox Fam. We’re shining the spotlight on the iconic colors that started it all and celebrating YOU for being a part of our mission all these years. Support the cause while we take it back to the OG iconic colors that made us who we are 🌈 🦊

    Purple AF: Purple AF is one of our FAVES! Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on pre-lightened hair. It even works well to cover up other faded colors effectively!  

    Image Credit: chris0712

    #AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo. (glitter)

    Poison: This fiery shade should honestly come with a fire extinguisher! This is our most vibrant and truest red and it does not disappoint. Because Poison has a slight orange undertone, it will not fade to pink, it will fade into a lighter version of itself. Poison will give a dark, subtle tint to darker tones of hair but will turn out most vibrantly on hair that is pre-lightened to around a level 8.

    Image Credit: jezzharding

    #AFProTip: For a super sweet peach add a few drops of Poison to an Arctic Mist base

    Aquamarine: Let the mermaid vibes flood over you with this unreal blue. It is one of our most pigmented blues with aquamarine/teal undertones. It'll turn out most vividly on pre-lightened hair, but will still work to give a deep teal tint to darker shades of unbleached hair.

    Image Credit: cozywithsam

    #AFProTip: To cover a more brassy-toned blonde, try mixing Aquamarine with a little bit of Purple AF to get a perfect cobalt or a deep indigo!

    Wrath: This bold classic never goes out of style! Not even after 10 years 😉. Wrath is a deep red with berry undertones which can become more pink as it fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7.

    Image Credit: teevolatile

    #AFProTip: Try mixing Wrath with a drop of Transylvania to create a deep crimson red!

    Arctic Mist Diluter: Want the perfect pastel? Arctic Mist diluter is the ideal base for mixing up a custom color or pastel using any other AF shade. Start with Arctic Mist, then add your next shade in (little by little) until you get that perfect hue. Want to learn more about achieving the perfect pastel hue? We got you! Head to our blog to Read about Pastel Hair Levels! 👈

    Image Credit: marmar

    * Note: Arctic Mist is not a dye, toner, or lightening product. This diluter will have no effect on the hair if applied by itself - it’s meant to be mixed with other colors to create custom shades 🧪 ✨

    Virgin Pink: Ready to bring those tropical vibes everywhere you go with Virgin Pink? This vibrant hot pink will give a deep magenta tint to light brown hair, and will turn out most vibrantly on pre lightened hair - no need to fear brassy tones with this shade. 

    Image Credit: derekkildall

    ☝️ #AFProTip: Want a lighter pastel pink hue? Start off with an Arctic Mist Diluter base, add drops of Virgin Pink until you've mixed the hue you want! 

    ✌️ #AFProTip: Try mixing with some Wrath for a deeper pink! Want all the pink mixes? Read our Pink Mixology Blog! (pink emojis)

    Violet Dream: Ready to stop and smell the violets? Violet Dream will give you a hint of spring in any season! This floral purple color does have some strong magenta undertones and will generally fade into a pink shade. As a highly pigmented color, Violet Dream will give a deep warm tint to darker shades of hair, and will cover up brassy tones without any issues. It will turn out best on hair that is around a level 7 or lighter!

    Image Credit: dedearartistry

    Want to read more about Violet Dream? 💜 Check out the color spotlight on Violet Dream HERE.

    #AFProTip: Try diluting this shade with Arctic Mist to get a gorgeous pastel pink/lavender!

    Poseidon: Make some serious waves with this mythical shade. She may be the last but she is far from the least. Poseidon is a vibrant, medium true blue. For the most vivid results, this oceanic color should be applied to hair that has been pre-lightened to a cool-toned level 8 or lighter.

    Image Credit: _.lilalou._

    #AFProTip: Add a dash of Purple AF to fight those unwanted brassy tones.

    We thank you all from the bottom of our hearts for your love and support of our brand for 10 amazing and colorful years. We can’t wait to celebrate and see where another 10 years of color takes us because this is only the beginning. So stay tuned Fox Fam 📺  We have some VERY exciting announcements to come 👀

    What is your favorite iconic OG shade? Let us know in the comments! And as always, if you have questions on how best to use any of our products, feel free to reach out to us at Stay colorful! 🎨


    Introducing Our Latest Rescue Partner

    Introducing Our Latest Rescue Partner

    If you’ve been here for a while, you know how much we love animals. You also know how much we value input from the Fox Fam, whether it’s asking what our newest color should be, your favorite mixes, or any rescues that are near and dear to your hearts - we let you make the decisions here. Well, we’re ecstatic to share the latest rescue we’ve added to our roster: Judith A Bassett Canid Education and Conservation Center.

    JABCECC is a licensed non-profit (501c3) located in San Diego and Southern Utah. The center specializes in canids and provides forever homes to rescued canids from fur farms, research institutions, exotic pet trade, and any wild canids that can no longer be released back into the wild. 

    Just last month, the AF team took a road trip to visit the center and learn more about the animals being saved and exactly what the JABCECC team does.  Not only do they provide forever homes for these animals and allow them to live their best lives, but the center also offers interactive educational programs to the public and speciality groups aimed at helping to heal humans through the canid-human bond. These programs also increase the commitment to advocacy for the captive and wild counterparts of the animals in their care through a better appreciation and understanding of these animals. JABCECC believes that every animal has a right to live, both as a species and individual

    We had the opportunity to meet all of the animals on site, but were of course drawn to Freddy Snowballs, the resident Arctic Fox. Freddy was purchased illegally when he was just 4 weeks old, by a family through the exotic pet trade. The owner quickly realized this beautiful arctic fox is in fact, not the same as a domesticated dog. Once the team at JABCECC received the call, they knew they had no choice but to take over and give Freddy a forever home at their rescue. Freddy joined JABCECC at 5 months old, and he was lucky because in many cases people will just let these animals back into the wild or euthanize them. Freddy now spends his days living an amazing life of purpose and helping to educate the public on arctic foxes and the reality of the exotic pet trade.

    Freddy has been with the center for about 1 year and has become a favorite to the volunteers and guests.  Unfortunately, due to the exotic pet trade, he actually stays white year round. In the wild arctic foxes will turn a lovely brownish color in the summer for camouflage. Due to the harsh climate arctic foxes typically live in, they adapt behaviorally and physically.  Freddy has small ears that allow him to keep his heat in, a thick coat and a large bushy tail to wrap around his body, as temperatures in the Arctic can get to -50!! They are omnivores like red foxes, and can eat small mammals, insects, and berries. These foxes are truly adapted for survival in the harshest of climates.  Of course, Freddy Snowballs gets to live in the mountains of Southern CA where the temperatures don’t get that cold, but we do get some snow.  When it snows, Freddy can be seen playing in the snow and vocalizing his delight.

    While Freddy may have been the perfect candidate for a fresh dye, we also had the chance to meet several other animals including a REAL life wolf, a pair of coyotes, Russian domesticated foxes and New Guinea Singing Dogs and Dingoes.

    We’re so thankful to have found the team at Judith A Bassett. And thanks to YOU Fox Fam, we were able to kick off this partnership with a donation of $50,000 to help in their mission partnering with canine shelters, rescues and animal assisted therapy organizations. Amy at the Foundation let us know the donation will be helping them expand their perimeter fence which is already under development - this will allow the current canids to explore well beyond their current enclosures. Additionally, the team will be adding more enclosures so they can rescue more canids this year. We can’t wait to go back to see it!

    Celebrating World Wildlife Day with IFAW

    Celebrating World Wildlife Day with IFAW

    Since Arctic Fox was founded in 2013, we have been committed to saving the lives of animals in any way we can. We don't just SAY that we're vegan and cruelty-free because it's become a standard in the beauty industry, we make sure that every ingredient that goes into our products IS vegan and never EVER tested on an animal. But it comes down to far more than just our products.


    Every year, we donate to organizations who are focused on preventing animal cruelty and promoting animal welfare. We have worked closely with the International Fund for Animal Welfare (IFAW) over the years because of their crucial work across the globe. Just last year, we were able to support their efforts in Ukraine as they provided assistance to those escaping the war with their pets. Unfortunately, IFAW started 2023 with more disaster relief as they continue to provide help to those who were devastated by the earthquake in Turkey and Syria

    As we celebrate World Wildlife Day, we're excited to shine the spotlight on IFAW and how our 2021 donation of $50,000 made an impact on their rescue team's work in 2022. IFAW's Wildlife Rescue team operates globally and strives to prevent suffering and improve the welfare of animals. With 5,342 animals rescued and 3,460 animals released, the IFAW Wildlife Rescue Program continues to make massive progress in achieving a better quality of life for animals around the world. The focus is on rescue, rehabilitation, release, and monitoring wildlife, but they also work to share best practices, provide training and develop response and animal rescue networks. A critical part in the success of IFAW's work is engaging with communities to facilitate a relationship where both people and animals can thrive in their shared environment. In 2022, IFAW continued work to rehab orphaned elephants and keep them on their journey back to the wild. At their IFAW-supported Zimbabwe Elephant Nursery (ZEN) Moses and Sally are two recently arrived elephant calves. Moses was separated from his herd, while Sally was seriously injured after an attack by hyenas. Both have been able to bond with other elephants, receive the necessary care and will eventually depart on their own accord to live free as the wild elephants they are. 

    Mbila the orphan elephant calf at Lilayi Nursery shortly after her rescue.

    In the US specifically, there are an untold number of big cats living in captivity. These animals are often at risk for abuse and living in terrible conditions in private hands as pets, being masked as a rescue sanctuary. IFAW collaborated with five U.S. sanctuaries to support the rescue of 13 big cats confiscated from Tiger King Park by federal authorities. The two lions and eleven tigers were confiscated as a result of a US Department of Justice investigation into violations of wildlife and animal welfare laws at the facility. IFAW supported the sanctuaries in providing intake exams, medical care, quarantine, enclosure modifications and enrichment for confiscated exotic felines. Shortly after the confiscation, three cubs were born with physical deformities that prevented them from properly using their hind legs. With regular physical therapy, all three are now walking and even running. 


    A clubfoot tiger cub receives vigorous massage therapy at Turpentine Creek Wildlife Refuge.

    Clubfoot tiger cubs with mom Priscilla, who was confiscated from Tiger King Park, in care at Turpentine Creek Wildlife Refuge.


    We love spotlighting the organizations we support and the amazing work they continue to do. We can't thank our Fox Fam enough for continuing to support us and allowing us to continue the work with amazing organizations like IFAW. Keep an eye out for more about our 2022 donations soon.