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    AF Blog — Purple AF

    Color Spotlight: Purple AF Hair Dye

    Color Spotlight: Purple AF Hair Dye

    If you’ve ever tried our Purple AF hair dye before, you know she is the QUEEN of the AF hair color rainbow 🌈 Reigning high as our best selling hair dye, there’s no doubt why she’s held the crown for so long! 🥇👑 You may be asking yourself, “soo who is she”? If you haven’t met her yet, it’s truly an HONOR to introduce you! 


    💜 Purple AF is a beautiful deep, yet vibrant purple hair color. While it looks relatively dark, it will still show up as an extremely vivid, intense purple hair color on a lightened base. Hair level should be at least a 7 if you’re looking the brightest and boldest purple. However, Purple AF hair color on a darker base will still achieve a visible purple tint (especially in the sunlight ☀️ because she definitely falls in the range of vivid hair dyes)! In fact, Purple AF is one of our best hair dye options for tinting unbleached hair. Let us show you what we mean… 

    Purple AF on a lightened base is definitely giving… ‘Grape Goddess’ 🤤🍇

    As you may notice, Purple AF hair dye will give a hint of a dark purple hue to a brunette base. It can even tint medium or dark brown hair with more of a deep eggplant or burgundy hue. Click here to watch this fox transform her brunette base into a deep purple!

    If you’re not sure what hair level you are, take a glance below for a hair level chart! 👇

    Levels 6-8 may be tricky to gauge what colors would appear best, so we pulled our favorite shades for level 6-8 hair for you here!

    Now that you’ve officially met Purple AF, let’s just run through some other questions you may have about why this is quite literally the best purple hair color on the market.

    What’s So Special About Purple AF? 

    • Our colorful collection of semi-permanent hair dyes are special in their own way, but something they ALL have in common is the deeply hydrating formula with zero harsh chemicals, leaving your hair feeling totally soft post-dye. 
    • Did we mention that delicious grape scent? Yep, we know our Foxes love to change it up frequently, so we made sure that our dyes would smell delicious just for you. We love using Purple AF and getting whiffs of grape because it feels like we’re completely immersed in purple grape glory. 
    • Purple AF was one of the very first colors that launched Arctic Fox and it has been a best seller ever since. This color is SO versatile as it can cover several hair bases, create stunning mixes and melts, used as a toner (what?!), has a gorgeous fade, and is highly pigmented. She makes our list of “Best Colors for Unbleached Hair,” and “Best Shades for First Time Dyers,” plus we’ll show you some of the magical mixes she can make.
    • We talk a lot about trends that come and go each season, but one thing remains true - Purple AF is timeless. This color is so gorgeous she’s in a league of her own and truly never goes out of style, especially with those violet undertones. We’ve seen some Foxes who have adopted Purple AF as their very own signature color and we get it, we live and dye by purple too. 
    • Purple AF sits just between cool and warm tones on the color wheel. Because of those violet undertones, her complementary color is yellow which is why Purple AF hair dye can also be used to help tone. 

    Let’s Get Faded With Purple AF

    Like we said, her fade is GORGEOUS. Our purples are formulated to fade in more of a pink range over time (and then eventually silver on platinum hair). However, a true purple like Purple AF on a platinum base can also fade … You guessed it, PURPLE!  It’s important to note that the fade out depends highly on your hair level and undertones, so be certain to factor it all in and perform a handy dandy strand test!

    Practically Purple Perfection

    Purple AF is practically flawless, BUT if you’re not paying attention to the color wheel, fading, hair health or hair levels, it might not achieve your dream shade. Maybe Purple AF turned out a bit too dark for your taste? Try washing your hair in warm water to help speed up the fade, or use some Purple AF hair color with Arctic Mist Diluter for your next application to achieve a more medium purple result! 😌 Arctic Mist Diluter and Purple AF is one of the most gorgeous mixes you can make.

    you add more and more Arctic Mist Diluter. (ex: Far right is a base of Arctic Mist Diluter and just a drop or two of Purple AF) 💜🤍

    Purple AF As a Cover Up

    Purple AF is a go-to when we’re looking to cover up another hair color. We love to paint over any pinks, greens and blues using Purple AF. Keep in mind, painting over blue will get you more of a burgundy depending on how faded it is! Our personal favorite is the way Purple AF covers Virgin Pink! 🤩

    Like .. c’mon! 💕⏩💜

    Purple AF Loves Our Gray Haired Foxes

    We get this question a TON and our gray-haired foxes truly love Purple AF. Since gray hair tends to be more coarse and the hair follicles create less oil, it does make it harder for the color to stick. However, we’ve seen a lot of success with customers using our more pigmented shades for grays, to achieve the perfect tint of color! 

    🎨Purple AF Hair Dye Custom Mixes 🎨

    Now for the fun part! If you’re a DIY-expert and custom color fanatic like us, Purple AF is a must-have! She can be used to create some of the most gorgeous and unexpected color mixes. 

    Let’s jump in! 🏊‍♀️

    Midnight Blue

    This is one of our most requested Fox Fam mixes and of course Purple AF is part of the recipe. Start off with level 10 hair and mix together 1/2 ratio of Aquamarine Hair Dye + 1/2 Purple AF Hair Dye. The amount you use is going to depend on your hair length, but that’s your ratio to get this deep, gorgeous blue. If you’re looking to achieve a cooler blue hue, you’ll want to add just a little more Aquamarine hair dye!🌀🫐

    Fiery Fuschia

    Starting with level 10 hair, you’ll want to start off with Frosé hair dye in your mixing bowl. Add a drop of Purple AF hair dye and a drop of Ritual hair dye. Mix it all together and perform a strand test to be sure you’re getting this electric, yet soft purple color! ⚡️🦄

    Fiery Cowboy Copper

    One of the HOTTEST colors to date. Almost every Fox we know has asked for this mix and it’s true, Purple AF is needed to nail it. This mix works on hair levels 8-10 and starts with Ginger Flare hair dye. Starting with a base of Ginger Flare, add a drop or two of Purple AF hair dye to get this highly sought after deep auburn mix! 🌅🥕

    Plum Wine

    To get this stunning plum shade, you’ll want to start with a base level 10. Starting with a base of Wrath hair color, you’ll want to add a drop or two of Purple AF hair color until you get the perfect deep warm red! 🍓🍷This stunning mix could work for hair levels slightly lower than 10 as well since Wrath and Purple AF are two of our most pigmented dyes. 

    Mystical Purple

    At first glance, this color looks almost unreal but we promise you can have her all to yourself. Start off with pre-lightened hair to a level 10. Your base is going to be Frosè hair dye, and you’ll add a drop of the not-so-secret ingredient, Purple AF to achieve this eye-popping amethyst purple! 🔮

    🎨How the Fox Fam Customizes Purple AF 🎨

    @jamjam_beautyco used Purple AF over a brunette base

     @marilanae in Wrath and Purple AF 

    @theeglamnaija used Ritual and a bit of Purple AF 🍒

    @kunailuv is rocking the Ginger Spice Mix! 🍊🐅

    Purple AF’s Versatility   

    In general, purple is a very versatile color simply because it’s a combination of warm and cool tones, made with red and blue. Just about ANY color or mix can include Purple AF for added depth. 

    Feel free to leave the dye on for an hour… or a few 😉 Our formula is conditioning and non-damaging, so it’s like putting on a hair mask! Plus, this allows the colors to saturate longer to pull more pigment. Compromising color and hair health is never a struggle when you’re using Arctic Fox hair dyes! 🙅‍♀️💧

    If you’re coloring your hair blue and it appears teal due to some yellow undertones, just add some Purple AF to cancel out the yellow and give you a truer blue shade! We told you, she’s magic. 

    Love blue hair but hate a green fade? Add in a touch of Purple AF to prevent a green fade, violá! 

    Brassy/yellow tones in your hair when you were aiming for ashy blonde? Add a drop or two of Purple AF and Poseidon to your shampoo and conditioner for a DIY purple shampoo with a light toning effect.

    OH, and if you’re looking for a way to truly tone your hair, Purple AF can do that too! 💅 

    In a bowl of Arctic Mist, mix a few drops of Poseidon and Purple AF for a DIY hair toner!

    Sooo what can’t she do?? Purple AF hair dye is our most popular color for a reason, Fox Fam! Let us know your favorite way to use this queen of color in the comments and as always, let us know if you have any questions! Stay colorful, Fox Fam! 🌈✨💕🤗

    Support: support@arcticfoxusa.com

    Socials: @arcticfoxhaircolor

    The Biggest Hair Color Trends of 2024

    The Biggest Hair Color Trends of 2024

    @marijantunez in Wrath 

    New year, new me is a cliché that rings true every year. If you found yourself itching for a glow up the second the clock turned midnight, you’re not the only one! Certain hair color trends are still on the rise, while newer hues are catching our eye. Let’s dive into what’s trending in 2024 and how you can make them trendy AF with Arctic Fox hair color and custom hair dye mixes! 

    Hair Color Trends for 2024 

    Trend: Peach Blonde 

    Peach blonde is expected to heat up this year, which is no surprise considering Peach Fuzz was announced by Pantone as 2024’s Color of the Year. Similar to the muted tones of Strawberry Blonde, Peach Blonde mimics that subtlety in a soft pastel peach tone -  like a peach sorbet! It’s close enough to a red-toned blonde, but still has a beautiful orange hue that softens up the shade just slightly. 


    Trendy AF: Peach Sorbet 

    This custom mix is a fun, vivid spin on the peach blonde trend, with a bit more pink! Because of the soft hue, you’ll need a minimum level 10 hair. Start with a base of Arctic Mist Diluter, and add in a few drops of Virgin Pink and Neon Moon. Remember, a base of color (or diluter) depends on the length and thickness of your hair! Your base should be determined by the amount of product you’ll need  to cover your hair and mix in the rest of the hair dye according to the ratios specific in the mix recipe! As you mix your peach blonde hair color together, the portion of Virgin Pink and Neon Moon should be equal drops! Add more Virgin Pink to lean more pink, or Neon Moon to lean more yellow - whatever your heart desires! It’s giving peach sorbet on a summer day. 🤤


    Trendy AF: Orange Creamsicle

    For most of our mixes, you’ll need to start off with a minimum level 10 to achieve the desired swatch, especially this creamy orange! Results may vary depending on hair level and overall hair health. If you’re looking to lean towards a softer orange, diluting Arctic Fox’s Sunset Orange hair dye will get you there. Use our Arctic Mist Diluter and just keep on adding until you reach your desired shade! 


    Trendy AF: Burnt Peach

    @sheaella 

    We are obsessed with this burnt peach perfection. It feels like it falls right in between the pink and orange portion of the peach spectrum and we think you’ll rock it no matter the season. On Level 8 hair or lighter, start out with Cosmic Sunshine hair dye, add a dollop of Frosé hair dye, plus a few drops of Sunset Orange and violá! 


    Trend: Violet Hair

    Purple hair is always in, that’s why Purple AF is at the top of the charts year after year! In 2024, we’re going to be seeing A LOT of purple and violet on darker bases, giving a deep purple or Burgundy tone. Perfect for the Foxes who are looking to give bleach a break, this “trend” is just enough to boast a bold color. Just wait until your locks hit in the sunshine….OMG. 


    Trendy AF: Tinted Purple 

    Purple AF will forever be a Fox Fam fave. Painting it over a medium brown or dark brown base for all our dark-haired Foxes will absolutely do the trick! We’re obsessed with the subtle take on this style, highlighting certain areas instead of all her locks. You see what we mean by the sun, right? 

    @violentinside in Purple AF and Transylvania 


    Trendy AF: Lilac Dreams 

    Now for even more experimenting! Any dreamy hue, you’ll need to start on a Level 10 Platinum base (really anything is possible when that’s your starting point!) This cool violet hue came from our very own dreamland and is made up of a bowl of Neverland mixed with 2-3 drops of Violet Dream. This mix stays on the cooler side, but it’s making us want to open our favorite book underneath a lilac tree.  


    Trendy AF: Violet Magic 

    For a smokier take on the violet hair color trend, mix up ⅔ Sterling hair dye with ⅓ Violet Dream hair dye. We can almost hear that witch cauldron bubbling up with this shade. Work your ✨magic✨ fox! 


    Trendy AF: Vivid Violet

    Now for the brightest violet of them all, on Level 10 hair, start with a base of Girls Night hair dye, and add a drop or two of Purple AF depending on how deep you want to take it. This is a HOT take on vivids, but it gives an undeniable twist to the violet hair trend that will stop anyone in their tracks. 🤩


    Trend: Pop Star Red

    If you’ve spent any time scrolling on TikTok (or know someone who has), you’ll know that red was the RAGE all of 2023. We saw celebs like Dua Lipa and Megan Fox take red hair color up a level and it definitely made us stock up on enough bottles to last all of 2024. Lucky for us and all the red dyes we’re staring at, not only is red hot, hot, hot for 2024, but it’s getting even bolder. We’ll be seeing bolder, brighter reds with blue undertones that may just take the center stage over the copper trend we saw everywhere in 2023. 


    Trendy AF: Red Hot Fox 

    We know you love a custom mix, and there’s nothing like combining two of our most popular red hair dyes to really turn up the heat! Mix up equal parts Wrath hair color and Ritual hair color for this take on red hot hair. 

    @cygoesmeow in Wrath and RItual 


    Trendy AF: Revenge Red

    Say what you want about babes with red hair, all we know is they ooze confidence whether it’s their signature shade or their latest look on their revenge tour. A standout stunner will forever be Wrath hair dye solo.🤌 Wrath looks the brightest on Level 7 hair and above, but will add a dark red dimension to hair Levels 6 and lower. She’s one of our most popular shades for first-time dyers and is an excellent choice for those who want to switch it up without taking the plunge into bleach! 

    @marijantunez in Wrath 


    Trend: Cherry Coke Anyone? 

    Rich, red based browns were on the up towards the end of 2023 but they’re continuing to take over in 2024! The Cherry Coke hair color trend is one that undoubtedly turns heads and we’ve got some secret recipes we’re ready to share with you. 


    Trendy AF: More Cherry Than Coke

    Ritual is the secret sauce when it comes to nailing this shade. On Level 7 hair and above, she runs a rich, jewel-toned burgundy, and leaves a vibey velvet tint on hair levels 6 and below.

    For a rich, red spin on that Cherry Coke vibe, mix up equal parts Ritual hair dye and Wrath hair dye and pour it all over a brown base. This hair is sweeter than fine wine, baby! 🍷

    @laurellevictoria in Ritual and Wrath 


    Trendy AF: Berry Babe

    Leaning into a dreamy berry vibe, this 50/50 mix of Violet Dream hair dye and Purple AF hair dye over a faded red base is definitely a winner.  The key here is the base! Starting out with a faded red already brings out the reddish tones from the purple hair dye being used. 

    @atouchofmurphy in Violet Dream and Purple AF over faded red


    Trend: Aquamarine

    Aquamarine is a color that’s predicted to make a MAJOR comeback in 2024 - and luckily we have that exact color in our AF hair dye rainbow! With teal hair on the rise, you’ll want to stock up soon because we know this will be something you’re dyeing for on a whim! Aquamarine shines the brightest on level 10 hair, but our dark-haired foxes can still expect to see a deep teal tint. 

    @adriassight in Aquamarine

       

    @hadar_kawaii_hair in Aquamarine, Iris Green, and Phantom Green 

    @cozywithsam in Aquamarine 


    I mean…you really can’t go wrong. Our Aquamarine hair dye is all you need to NAIL this trend. 😮‍💨


    Trend: Blue Jean Baby

    It’s no surprise that retro vibes are trending. Nostalgic fashion and beauty trends from the 90s and 2000s have made their way back around and this denim hair color trend is the perfect way to pay tribute. While it may be within the realm of blue hair trends, this one differs from Aquamarine as it skews a bit darker. 


    Blue Jean Baby hair dye is the go-to color to achieve this denim look - the proof is in the name itself! For hair that goes with everything, pour Blue Jean Baby over Level 7 hair or lighter. Even when she fades, she’ll give a smoky hue that feels just as good as those worn in jeans you never want to get rid of. 

     

    @ariannakenyon in Blue Jean Baby and Aquamarine 

    @x__marylune___x in Blue Jean Baby

    @jeks951_ in Poseidon and Blue Jean Baby 


    Any of these looks calling your name? We can’t wait to see if you try one or all of them this year. And remember, most of our custom mixes start on level 10 hair, so if you’re looking to get to that starting point, we recommend kicking your year off with a little bit of Bleach, Please

    Be sure to tag us on Instagram or Tik Tok @arcticfoxhaircolor so we can see how you take these shades into the New Year and show off! Cheers to a bolder and more colorful 2024. 

    Winter Hair Care: Maintaining Hair Health and Hydration During the Cold Months

    Winter Hair Care: Maintaining Hair Health and Hydration During the Cold Months

    @pasteljacqueline in Poseidon 

    We’ve been in denial but summer is long gone, and the fall vibes are quickly fading into winter. As the cold months settle in, your tanning routine, skincare routine, and hair care routine are probably all undergoing a major change. So that calls for a whole new routine! AKA an excuse to indulge in some new self care, but hey, who are we to judge!?


    The same hair advice we preach year ‘round for both lasting color AND ultimate hair health is don’t 👏🏻 wash 👏🏻 your 👏🏻hair 👏🏻 every 👏🏻 day. And guess what, that advice still applies during the colder months even though you might be sweating less, staying in more, and opting for a movie night instead of a night out with the girls. In any case, having designated wash days once or twice a week is a great way to keep that moisture locked into your strands for as long as possible. 


    When it is wash day, make sure you’re using a color safe and sulfate free shampoo and conditioner! This step makes the biggest difference, and shampoo and conditioner is not the place to skimp out when it comes to your hair care routine! Our Resurrected Duo is vegan, color-safe, and sulfate-free, and it’s also PACKED with amino acids and antioxidants that contribute to hair strength and hydration. Resurrected shampoo is formulated with argan and macadamia nut oil to hydrate and soften while adding shine and reducing frizz. PERFECT for those winter months when hair static is an absolute pain in the a🫢. Shea butter, castor oil, and sunflower seed oil (just to name a few!) are the allstar ingredients in Resurrected conditioner - all of the above boost hydration, strengthen each strand, and leave you with soft, nourished strands. Ugh, can it be wash day already!? 


    Even though winter seems to be the time to turn that shower knob as hot as it can go, remember your hair needs extra moisture during these months and a lower water temperature is your best friend! Try a lukewarm lather and rinse finished off with some cold water - this will help prevent brittle and breakage on those lovely strands. 


    Whenever you do venture out into the cold, try a protective style like braids, a low bun, or tuck it into your favorite beanie! Depending on where you live, cold air or harsh elements actually dry out your hair and can contribute to breakage, so protecting your strands is a MUST. Silk or satin headwraps or pillowcases will be an absolute lifesaver during the dryer months - your hair will thank you. 🤝


    Our favorite ✨Pro Tip✨ when it comes to keeping your hair ULTRA healthy and moisturized is adding in a pre shower hair mask to your routine. If you’ve been looking for a hair mask bestie to really take your haircare routine to the next level, Pool Party might just blow you out of the water! She’s packed with top tier vegan ingredients - castor, argan, sunflower seed oil, and apple fruit extract - a power team that accelerates hair growth, strengthens strands, fights frizz, and boosts hair hydration. Wow, that was a mouthful. 


    There’s more than one way to party it up with Pool Party if you forget to marinate your locks before a shower! You can apply it any time to dry ends for a quick hydration boost, use it instead of conditioner during a shower, OR mix it up and use it as a wet styling cream (but maybe save that one for summer). 


    Sometimes a pre shower mask and the perfect wash day routine still calls for some back up. Money Hunny Repair Serum is the IT girl of our haircare line. Her formula is silky, lightweight, and actually repairs split ends. With a blend of argan, babussa, arginine, avocado, macadamia nut, and jojoba seed oil, Money Hunny is the sweet remedy to dry, brittle, and breaking hair. You can use her on dry or damp hair for whenever you need that extra boost of TLC. 


    Now that you’ve got that hair care routine on lock 🫡 you may be wondering if the dead of winter is still a good time to try on a new color. When you’re using AF hair dye, it’s always a good time to switch up your color!  Every color is formulated the same way - FULL of deep conditioning properties so it’s basically a color conditioner! ✨Girl Math✨So you know what that means! You can change your hair literally as many times as you want, all. year. long. Of course it depends on where you’re at now, but if you’re starting out fresh, use Bleach, Please to get to that platinum blonde, throw on Sterling for a totally icy look, and play around with the blues of the AF rainbow to find that wintery wonderland ‘do. Not sure what your starting point is? Check out our breakdown on the Color Wheel! 


    And of course, we wouldn’t be your hair bestie without dishing our top inspo that’s making us reach for a new bottle of dye because OMG. 

    @tejamaechele in Electric Paradise over Periwinkle

    @lizzvargashair in Purple AF and Girls Night 

    @faithlrobertson in Sterling

    @pasteljacqueline in Poseidon   

    @shealla in Arctic Mist Diluter, Bleach, Please, and Sterling  

    @shemmysux in Periwinkle  

    @kirathesith in Phantom Green and Transylvania

    @_.lilalou._ in Poseidon 

     

    Feeling inspired yet? Create your next look and tag us @arcticfoxhaircolor so we can repost, cheer you on, and even get some creative inspiration when we’re itching to switch it up. 

     

    Beginner's Guide to Hair Color

    Beginner's Guide to Hair Color

    @sophiaxnova in Purple AF

    Is TikTok making you want to dye your hair? Welcome to the club! If you’re thinking about pulling the trigger on that new color but have no idea where to start, you’re in the right place. We’re about to dish all our tips for your first time so that you can get that flawless color you’ve been dreaming of. 

    Vegan and Cruelty Free Formula

    The biggest and most common concern with first-timers is worrying about hair damage. Especially if you have virgin hair. And we get it! All the hair dyes in the AF color range are formulated without any harsh chemicals and packed with so many deep conditioning properties they’re basically a colored conditioner! So not only can you leave it on as long as you want, you’ll also come out with soft locks full of color!  

    Semi-permanent dyes are the perfect solution to trying out bold colors minus the fear of settling down with one shade forever. AF hair dyes start with our signature full throttle bold color and then naturally fade out slowly over time with no additional processes. AKA you can try out new colors with the confidence that they won’t damage your strands, and they’ll still look ah-mazing as they fade. Semi-permanent hair dyes definitely don’t have to be scary!

    @eclipse.lunxr in Virgin Pink

    Starting with Vivid Hair Dye

    When you’re first starting out with vivids, you need to keep in mind how light or dark your natural hair is to ensure you get the best results. For example, if your hair is light brown, deeply pigmented shades like Wrath, or Purple AF were made for you, Fox! Avoid pastel colors or the lighter blues and greens, unless you bleach and lighten your natural hair base first.  

    Need more inspo before you take the leap? We got a list of important questions you need to ask before you dye your hair, just to make sure you’re ready to jump into the world of color! 

    @queenbcyn in Wrath

    Picking your new hue

    One way you can crack the color code is by considering your skin’s undertone to help narrow down your choice and lead you to a new shade that will accentuate your natural features. 

    Your skin tone is the surface level color of your skin that can change due to the season or sun exposure, we all notice our skin tone change a bit in the summer months, right? 😎 Your undertone on the other hand, is the underlying tone of your skin that is ever-present and doesn’t alter with the seasons.

    Knowing your undertone can help narrow down your choice of color (unless you want to rebel and go with whatever shade you’re feeling). Start by finding out which of the three categories of undertones you fall into: cool, warm, or neutral.

    Cool undertones have a pink or bluish hue to their skin. Warm undertones have a yellow, golden, or peachy hue, while neutral undertones mirror the color of their surface skin.

    To figure out your undertone, use the Vein Method, Jewelry Method, or White T-Shirt Method as all are proven ways to see how your skin tone compliments and reacts to colors - and yes you can totally do them right at home! 

    The white t-shirt method is as simple as it sounds -  throw on a white t-shirt and go outside in natural light. Pay attention to how your skin contrasts with the white shirt. If your skin looks rosy or pink, you have cool undertones. If your skin looks golden or yellow, you have warm undertones. If you don’t really see a change, you have neutral undertones.

    The vein method might be the easiest one! If your veins appear purple or blue, you have cool undertones. Green or love mean you have warm undertones, and a mix of blue and green are neutral undertones. If you can’t really tell, you likely have neutral undertones as well. 

    The jewelry method is probably the most fun! It’s simply the way jewelry looks on your skin. If you prefer silver jewelry against your skin you have cool undertones. If you prefer the way yellow gold jewelry looks on your skin, you have warm undertones.If you look great in both or don’t have a preference, (lucky you) you likely have neutral undertones.

    And of course, we wouldn’t be your hair bestie if we didn’t have a full rundown on picking colors that go with your undertone right here!

    In short, all our cool toned babes look best in Aquamarine, Poseidon, Periwinkle, Neverland, Girls Night, Purple AF, and Ritual.

    @tayreichel in Neverland, Aquamarine, Periwinkle, and Arctic Mist Diluter 

    Warm undertones stun in reds, oranges, yellows, or colors with warmth like Electric Paradise, Wrath, Sunset Orange, Poison, and Virgin Pink.

    @sophia.vog in Wrath, Poison

    And for our neutral undertone Foxes..well, you can literally go for any AF color. 

    @jingleheartart in Cosmic Sunshine and Neon Moon

    Our second method for picking a hair color is by using color theory and the color wheel. The color wheel is a visual tool to explain and visualize the relationship between colors (That much was obvious, right?). The color wheel will help you better predict how specific colors will mix together and how to avoid results that just don’t hit the heights you want to scale with your new hairdo.

    For example, complementary colors are two shades that live opposite each other on the color wheel such as, violet and yellow, red and green, orange and blue. When you are coloring for the first time it is best to pick a hue that is opposite your natural hair color on the wheel in order to get an optimum result! Consult the AF color wheel here to find your inspo!

    @imperial.hairstudio in Aquamarine, Virgin Pink, Violet Dream, Sunset Orange, Cosmic Sunshine

    For unbleached hair, you can also check a prediction of how deep the color will show up based on your natural hair base.

    If you want to go lighter and even work up to a pastel shade, you’ll need to lighten your hair up with a little bleach. You can look at the hair level charts on the AF product pages for a guide to how light you’d need to be to get your desired shade. Lightening it up gradually over time is the best way to go about it, especially if you are starting with really dark hair that borders on or around black tones. Our lightening kit, Bleach, Please is a safe option for healthy at-home lightening if you are going down this route. Before you know it you’ll be setting off sirens with your new delicious hair color.

    @sheaella in Girls Night and Periwinkle 

    So now you have done your research and found a complimentary hue and got your hair to the right base level, it's time to dive right in and get that new color on, right!? Erm... not quite!

    The Strand Test, Your BFF

    We always, ALWAYS recommend doing a strand test to see exactly how your shade will show up on your beautiful head of hair. 

    Strand tests are SUPER important tools to help you see how the color will show up on your hair.

    Even if you are blonde and have light hair, the natural tone of your hair will affect how color shows up so it's important to test it first. Everyone’s hair is different, and the Strand Test gives real world results of the color application. (The strand test never lies).

    To start testing, shampoo and fully dry your hair, without conditioning. Find a 1 inch strand of hair in a hidden area and apply some of your chosen AF hue. Wrap the test strands in foil and let them process for at least 30 minutes before rinsing in cool water, drying your hair, and checking the outcome. You can always repeat the test as needed, if the shade was not what you were looking for.

    Once you are happy and all set with your color, it's time to apply the shade to your locks. Naturally, we have some great tips and tools to help you get this process right!

    The Hair Dyeing Process

    Get ready to apply that delicious new color by either shampooing and drying your hair first, or even applying the color to hair that has not been washed for a day or two. This will allow natural oils to remain in the hair and can help the hair dye absorb into the strands better. We love to see that new vivacious color soak in.

    While dyeing your hair use our alligator clips to separate your hair into sections to allow the color to be applied thoroughly and evenly. Ohh snap! 

    @onedreamparis in Virgin Pink

    If you are applying multiple colors the sectioning clips can be a lifesaver! For mixes, you can also use AF mixing bowls to measure out and mix up a perfect storm of color. It just makes it a little easier to get the exact ratios you need.

    Before you apply the color and allow it to process for at least 30 minutes, you should take a couple of precautions to prevent staining your skin. 

    First, apply vaseline around your hairline to prevent staining on your face or neck, because, well, that’s not a great look.  And finally, wear our reusable gloves while you apply your color and rinse it off, to prevent the hair dye from staining your hands and making it look like you have been in art class.

    Whoop! 30 minutes later and you’re done! Your gorgeous new color can be unleashed into the world.

    Hair Color Maintenance

    Keeping your new hair color looking fresh can be done in more than one way! Remember, our dyes will still look super pretty as they fade - BUT the less you wash your hair the slower the fading process is. Opt for our Vacay Volumizing dry shampoo in between wash days to stretch your clean hair as long as possible, and don’t forget to throw in a few drops of your chosen hair color to your conditioner to keep that color looking fresh! Our 4 oz bottles are perfect for that touch ups!

    Of course, a big part of success with hair dye is not only choosing the right hair dye color, but maintaining your new color afterwards. Throw in a color safe shampoo and conditioner into your wash day routine (like our Resurrected Duo) to keep that color alive and long-lasting. You can also grab an extra 4 oz bottle of your chosen color and add a few drops into your conditioner as needed for that extra oomph if you see your color starting to fade. 

    ✨AF Pro Tip✨ Pool Party is your pre or post shower bestie when it comes to deep hair hydration for the softest, most luscious locks. She can even double as a styling cream for that coveted wet hair look. Did we mention she smells absolutely delicious?

    Want to share your new hair color and make us green with envy? Tag us @arcticfoxhaircolor and show us and the Fox Fam what you and your new color are made of.

    Best Shades for First-Time Hair Dyers

    Best Shades for First-Time Hair Dyers

    @violentinside in Purple AF and Transylvania

    Taking that first dip into vivids might sound a bit scary…but it definitely doesn’t have to be! AF dyes are totally safe for your hair (vegan, cruelty-free, and they deep condition!) so you never have to think twice before you take the plunge. Whether you’re going for the coveted purple hair with Purple AF, a deeper red with Wrath, or a classic ginger with Ginger Flare, we have ALL the tips to make your first time experimenting with hair dye well worth the wait. So let’s get started with those first timer tips, shall we? 


    Before you get started with hair dye, you’ll need to know the color of your current hair and what shades are going to work for you - aka your hair level! If you’re thinking, WTF is a hair level anyway? Don’t worry! We’ll break it all down for you. Simply put, it’s the current color of your hair, and it fully impacts how the color will take to your strands. Hair level ranges from a deep black at level 1 all the way up to a white platinum shade at 10+. Your own natural hair color will fall somewhere along this gamut of options, and if you need some help finding it, this blog has it fully covered for you! 

    Hair Dyes that Work for Your Hair Level

    Your best strategy for a first time dye is sticking to the most pigmented and deeper shades, and not pastels or lighter colors. We know that pretty pastel is everyone’s envy, but they shine best on pre-lightened hair, so if you’ve never had your fun with bleach, you'll want to choose the semi-permanent colors that don’t require this step.  

    The best part of using strong, pigmented shades is that they take easily to almost any hair base - giving you the best chance of an amazing result on your first attempt with color.  

    The next part of your hair color master plan is to choose the right pigmented shade for you. We’re about to dive in with color inspo, and spill all the deets on which AF shades will work for our brunette, blonde, or red haired Foxes! 

    Best Hair Color Shades for Brunettes 

    Brunettes usually line up on the hair level range between 4-6, so the best colors to dress those tresses would be the deeper, warmer shades of the AF rainbow. You’ll rock a gorgeous tint of your chosen color on level 4 hair, without having to use any bleach! And when the sun hits…O.M.G. 😍

    ✨AF Pro Tip✨: The deeper the brown the more likely the color will show up subtly. A strand test is your best bet to see exactly how the colors will translate to those locks!

    Ritual offers a deliciously dark purple that will look beautiful over a brown hair base. This shade is daring enough for brunette’s taking the first step into hair coloring, but it’s also classy enough to graciously take center stage at any and all events. 

    If you’re a brunette and like the idea of going red, try stepping into the warm glow of Wrath. She’s a red cherry shade that offers brown-haired Foxes a risk free route to switch up their style. Thanks to her warming tones, Wrath compliments your brown hair level perfectly.  

     

     

    Another stop off on the purple section of the color spectrum and we find a bold, true purple. Purple AF is an intense all-out look but one that definitely works on a brunette base. If you’re interested in greens and blues the good news is your brown shade can take these cold colors too. Check out Poseidon, Aquamarine, and Phantom Green. Ready to pull off the look of your dreams? 

     

    Best Hair Color Shades for Redheads 

    If you’re a Fox with natural red hair, well we’re in AWE! Red is one of our fave hair colors, but if you’re looking to switch it up, you can experiment with a whole range of new colors too. 

    But, there is a small catch. Redheads often find that their hair holds its natural pigment more firmly than other hair colors. (Hair can be stubborn like that). The hair color might not take in the same way as with blonde or brunette bases, but do a strand test first and you’ll get your answers. If the strand test works as intended, you’re all set to give your new shade the go ahead.  

    Of course, there is also the option to lighten your hair first using Bleach, Please, our hair lightening kit! We get that bleaching might feel scary given it’s your first time dyeing your hair - but Bleach, Please is an easy DIY method to ease yourself into it. Just make sure you use gloves and follow all our instructions (like avoiding your roots!) for a smooth transition into lighter locks. If you’re not down to go that route, we still have some shades that we think would look ah-mazing on you!  

    Purple AF is a shade that will definitely work over your natural red hair and give your tresses a whole new dimension. If you want to go a little darker on the spectrum, Poseidon offers a blue hue, which when poured over natural red hair can appear a little purplish in color. It’s a shade that will totally WORK IT on our red-heads. 

    If you want to enhance those fiery locks, try on Poison, Ginger Flare, or Sunset Orange! Because of their orange and auburn tones, they absolutely STUN on a red hair base. Virgin Pink poured over red hair can give a light, natural ginger, too! Who knew!? 

    Best Hair Color Shades for Natural Blondes

    Natural blonde hair is at the lighter end of the hair level range, falling between 7 and 10+ on the spectrum. To break that down just a bit more, 7 is a dark blonde, 8 is blonde, 9 light blond, and 10+ platinum!

    Sunset Orange will come through slightly differently depending on how light your blonde hair is. For Foxes with medium blonde hair, you can expect a deep-red orange. For lighter blonde hair expect a stronger hue, delivering more of the red undertones of this stunner.

    Phantom Green shows up wonderfully on lightened hair, however if you have medium to darker blonde hair, this shade will still look unreal and deliver a more subtle emerald nuance to your strands. 

    Aquamarine is a delightfully intense blue shade that will have you dreaming of mermaid hair and crashing ocean waves. The good thing about using a blue shade like this on blonde hair is that it will hold the color for a while, so you can take time to enjoy that new shade to its full potential. 

    Once you're ready to move to a new hair color, the blue can be gradually faded out with sulfate-free shampoos. Once it’s faded you can transition to a new hue, you can find complementary colors on the color wheel and cocktail up some stunning hair color combos! 

    Because purple is a complimentary shade on the color wheel it works wonderfully well over blue. Purple AF, Periwinkle, and Girls Night are some of our fave purple shades to work over the top of faded out Aquamarine

    Certain shades of green including turquoise or teal, can create a vibrant and mermaid-like appearance when combined with blue hair. Phantom Green and Neverland can deliver a rich green hue over a faded blue shade amplifying that sea-maiden siren vibe. A final tantalizing option for covering faded blue hair is to go pink! Try Virgin Pink over blue if you want something that really pops with a bubblegum pink shade. 

    Whether it’s your first time dyeing, or your one thousandth, keep those looks comin’ and tag us at @arcticfoxhaircolor. We LOVE to see it! 

    @bluepixiie in Aquamarine

     

    @emma.cairo in Virgin Pink 

    @honeybeecolorcollective in Wrath, Ritual, Poison

    @yadeemua in Purple AF and Sunset Orange

     

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