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    AF Blog — Periwinkle

    Darkening Your Hair Color for Fall 2023

    Darkening Your Hair Color for Fall 2023

    @iamzoeyluna in Transylvania 

    Keep your look top-class this fall

    You can embrace the change, or you can dread it. But you can’t deny it: summer is over, baby. We’re working on ditching our late sleep-ins (dry shampoo for the win!), have restocked our coffee supplies, bought the organizers, and are getting used to the sound of the alarm. But how has our Fox Fam been falling back into a routine? Let’s just say that leaves aren’t the only things that are changing color!

    Lustrous, rich hair tones can make even the most boring schedules feel brighter, and with the onset of busy days, we’re seeing a rise in the deep, dark tones. They can be low-maintenance while still being high-impact, and they give the rich feeling of thicker hair that autumn styles show off the best. On top of that, blends and color combinations keep the looks as interesting as you are.

    Whatever your day-to-day looks like this fall, we’re excited to see everyone in dark mode.

    New you, new hue

    Good news, stargazers: Venus is out of retrograde💫! As (we’re sure) you already know, this means it’s a great time to start fresh with whatever’s been blocked for you lately. Romance can get kicked into high gear, work and creativity will start flowing, and we can’t think of a better sign that it’s time for a brand-new look.

    Part of your 2023 back-to-real-life glow-up should be a hair color that you’re stoked to show off — not to mention the noticeably hydrated and healthy hair that comes with using our AF deep-conditioning hair dyes. We’ve mentioned a few times lately that we are really digging the transition from summer cools to autumn warms, and that means going for a darker tone than what you rocked during the sunny season. Plus your hair will be totally in step with Fall 2023’s palette, making your hair the perfect accessory and always on-point.

    There’s something else that a darker tone gives to your updated ‘do—aside from all that lovely confidence that comes with a makeover, that is. Going to the dark side of the color wheel gives the gift of a low-maintenance mane. 

    In our previous blog on warm hair colors, we explained how a simple warm color can add depth to your hair that will give you a thicker, fuller-looking style without needing extra time with your diffuser. When you combine your warm-color lowlights with a time-saving volumizing shampoo you’re going to have a full look all day.

    ✨Remember that changing your look doesn’t have to mean changing your beliefs, and that’s why as much as we love watching your evolution, we’ll never be anything other than vegan and cruelty-free. Dye away, and with AF dark hair dyes, you’re dyeing for a cause.

    To Bleach or Not to Bleach?

    Real talk: Summer puts your hair through the wringer with chlorine, salt water, and sun damage. Keep in mind that even though we pack our potions to the brim with hair-helping ingredients, you can choose to skip the bleaching step now and again. You can also be creative and use it only in sections. Our influencers have found some truly jaw-dropping ways to only color parts of their hair—and still stun. Money pieces are a great example of a simple switch-up that can change your whole look, without changing your entire head.

    @_negatronn in Iris Green and Neon Moon

    @tavujesus in Frosé

    @lazybonesbeauty in Cosmic Sunshine

    @atouchofmurphy in Violet Dream and Purple AF 

     

    AF’s Bleach, Please is as gentle as a lightener can get, and even has added goodness to keep your hair healthy while it works. And yes, AF’s range of hair color dyes produces a truer color match when they are used on lighter hair. But if you’re looking for a tint without putting your hair through the bleaching process, you can opt for a beautiful color undertone that will come through even on darker or already dyed hair. 

    For an idea on how your color will turn out with your natural or current base color, have a look at our guide to using AF hair dyes on unbleached hair. If you like how these look, we’ve grouped all the colors here for easy shopping! 

    Pro-tip: Knowing your hair’s color level will be key to planning your look, and we can help you with that, too! Just cruise by this gem of an explainer which breaks it down for you.

    Of course, the only way to get the strong, intense pop of color you see on some of our most colorful influencers is to lighten your hair first.

     

    @christystarmua in Aquamarine and Periwinkle

    @hairwaytoheavennn in Wrath and Poison

    @violentinside in Purple AF and Transylvania 

    Stir it up for some killer color

    Remember: going dark doesn’t mean melting into the surroundings, and it certainly shouldn’t mean you’re stuck with one color! Blend your pastes for a unique shade, or combine multiple colors into your locks for a truly standout fall look. In our last blog, we talked about this fall’s trending hairstyles, and there was a lot of mention of color accents and how to use them. 

     In particular, the money pieces and the peekaboo styles work best when the color is applied precisely (and only!) where you want it. Because we want our Fox Fam’s hair dreams to come true and your looks exactly as you envisioned them, we recommend that you use our gentle-on-hair alligator clips to keep your sections secured and under control while you work.

    Here are the results of perfectly applied color.

    @yadeemua in Ginger Flare

    @wonderingminds_420 in Ritual and Electric Paradise

    @sighmmaya in Periwinkle and Poseidon

    @onedreamparis in Virgin Pink

    How to Darken Your Current Shade

    Looking for a darker shade that isn’t a total change of color? Easy peasy! 

    There are two ways you can do this:

    1. The first method will neutralize the color you have and deepen it slightly. Take a quick look at our color wheel blog (honestly, just bookmark it already) to find out what the opposite color is to the one you already have! Once you’ve got that, simply mix in a drop or two to your current color, and voila.
    2. Method number two is using a darker shade of the same color to help deepen the tone. Let’s say you have Aquamarine, you can add a bit of Blue Jean Baby to darken it. Again, the color wheel blog has a wheel that shows where all the AF colors fall on the wheel so it’s a snap to find out which one you need.

     To keep the blending simple and the colors separate while you apply, our tint bowls are going to be some of your besties.

    Peep these dark hues on our Fox Fam!

    As always, we look to you, our boldest and bravest Foxy trailblazers for our inspiration. After all, we can talk about change, but you are the gorgeous bunch that does it, flaunts it, and shares it with the world! Here are some superb examples of falling into the dark for autumn.

    @mylifeas_mel in Transylvania

    @makeupbytiffanybanks in Poseidon covered in Ritual

    @lil.mishroom in Cosmic Sunshine, Sunset Orange, and Purple AF 

    If you’re thinking of going green, stay tuned! Next week we’ll give some precise mixing tips for gorgeous green hues that need a little bit of alchemy to get just right.

    So lovelies, as you traipse into autumn vibes this year, remember that you can go dark and shine! Treat your hair right by using AF conditioning hair dyes, and for the love of gosh, share your hair journey with your Fax Fam by tagging @arcticfoxusa on your socials!

    Hair Color Wheel Explained: How to Combine or Cancel Out Colors for a Flawless Look

    Hair Color Wheel Explained: How to Combine or Cancel Out Colors for a Flawless Look

    @berlinstacy in Arctic Mist Diluter, Virgin Pink, Sunset Orange, Cosmic Sunshine, Iris Green, Aquamarine, Purple AF, Violet Dream, and Poseidon 

    What is the Color Wheel?

    The color wheel is a visual tool to explain and visualize the relationship between colors. When it comes to coloring hair, the color wheel is your personal hack to understand how colors will combine or cancel each other out when you’re creating your dream shade!

    Understanding the color wheel will help you better understand color theory so you can better predict how specific colors will mix together and how to avoid results you weren’t expecting.

     

    Color Definitions

    When speaking to the color wheel, there are a few terms to know.

    Primary Colors - What we learn in Kindergarten! Red, yellow and blue. These colors cannot be made from any other colors.

    @erez_ivan in Poseidon 

    Secondary Colors - Two primary colors mixed together that create orange, green, and violet.

    @kunailuv in Sunset Orange, Cosmic Sunshine, and Purple AF 


    Intermediate Colors - One primary and one secondary color mixed together: blue-violet, red-violet, red-orange, yellow-orange, yellow-green, and blue-green.

    @lilygraceglam in Blue Jean Baby, Purple AF, Violet Dream, Poseidon 

    What Are Complementary Colors?

    Complementary colors are two colors that live opposite each other on the color wheel. For example: violet and yellow, red and green, orange and blue.

    When mixing these colors, you will get a brown shade. We receive a lot of questions around natural shades from the Fox Fam, so this color wheel hack is good to know in case you want to go back to natural color OR to avoid mixing colors or applying over faded color that might yield a muddy result.

    Knowing complementary colors can also be great in creating looks that are bold and contrasting, especially for split dyes or layering colors.

    @ashley.smit17 in Space Cowgirl, Aquamarine, Virgin Pink, Violet Dream, and Purple AF

    @hairwaytoheavennn in Poison, Phantom Green, and Space Cowgirl

    What Is Your Base?

    When choosing a color, it’s important to consider how your base shade will affect the final outcome. Using the color wheel and color theory, you can have a better educated guess on what might happen or how to plan to get the result you’re looking for.

    Starting From A Natural Base

    Your natural hair color will affect the outcome of your look. Learn all about hair levels here and which AF colors will work best for your natural base. 

    Starting From A Processed Blonde

    Most Arctic Fox hair dyes will look and perform best on hair that’s a level 9 or higher, for some, that will require processing. Using the color wheel to figure out the tone of your blonde will help determine which colors to choose to get the results you want. Most natural hair colors that are bleached to blonde will start with an orange undertone and may reach a yellow/brassy color at the lightest. There are multiple ways to cancel out unwanted yellow/orange tones. One option is to use a commercial toning product found at your favorite beauty supply store. A second option is to use the color wheel and “tone” with AF colors. If your hair is leaning toward the yellow side, pre-dye using Arctic Mist Diluter and Purple AF to create an extremely diluted purple color. If your hair is leaning toward the orange side, you might try pre-dyeing with Arctic Mist Diluter and Poseidon to create an extremely diluted blue. 

    @salinesimon in Arctic Mist Diluter and Aquamarine

    For example, if you want a Poseidon to appear as a nice true blue, but are starting out with yellow undertones, your color might pull green. Since we know that violet is opposite the color wheel from yellow, mixing in a little bit of Purple AF may help counteract those yellow tones.

    Starting From A Faded Color

    If you’re a DIY dye queen, you might already have a faded color on your hair. Using color theory, you can get to the next color seamlessly without creating a muddy mess!

    This video by Stella Cini is a great example of how to use color theory to get your desired color or read this blog by Thuy Pham on how she shifted her hair from green to purple.

    AF Colors Charted

    Each of our colors have specific undertones. Knowing where our colors fall on the color wheel, can help you make decisions on which dyes to mix to get the results you’re looking for.

    @nadine.xoo in Cosmic Sunshine and Sunset Orange 

    @chjango_john.n115 in Violet Dream, Cosmic Sunshine, Sunset Orange, and Virgin Pink

    @angelicabarragan3 in Space Cowgirl and Neon Moon

    @_kenzurrito in Poison, Purple AF, Periwinkle, Aquamarine

    Our Favorite Summer Mixes

    Our Favorite Summer Mixes

    If you haven’t heard the good news yet, here it is… SUMMER HAS OFFICIALLY BEGUN! 🥳☀️ Question is, have you decided on how you’re going to color your summer yet? Maybe you’re stuck between a couple of really great shades and just can’t decide? Well I’ve come prepared with some summer mixes, just for you 😉 

    When I think of summer, I think HOT 🔥 So let’s crank up the heat with these orange and red focused mixes first. Sunset Orange is a wonderful base for this, so let’s get to mixing in some other shades.


    Sunset Orange + Poison + Cosmic Sunshine 🥵 

    @theeglamnaija


    Sunset Orange + Wrath 🧯

    @a.dragon.soul


    Sunset Orange + Violet Dream  🌶️ 

    @evelina.forsell

    Unreal, right?! Why don’t we cool things down a bit with a few blue mixes 💧 Let's dive right in (pun intended 😏).

    Poseidon + Aquamarine 🌊

    @jessicamoralemusic


    Aquamarine + Periwinkle + Transylvania 💙

    @billiedawningle


    Aquamarine + Phantom Green 🐚

    @arisa_hair


    Arctic Mist Diluter + Aquamarine 

    @salinesimon

    When you think back to how you colored your summer, what shade is going to forever bring you that summer nostalgia feeling when you see it? Is it blue? Is it pink? Maybe it’s green! ✨

    The beauty of ‘color your summer’ could mean a lot of things but color expression is definitely one of them 🎨 You may be wondering “well, when I think of summer, I think of a beautiful sunset to end the perfect day with my favorite people”. To be completely honest, I couldn’t agree more. So let’s settle things down with a couple of sunset inspired mixes! 🌅 

    Electric Paradise + Poison 🌺

    @tamaracamps


    Cosmic Sunshine + Frosé ☀️ 

    @itslauren.jpg


    Periwinkle + Purple AF 

    @_gumshoe_

    After a long day of laughter, heat and good vibes; It’s time to reminisce on the core memories you’ve built and get ready to make more during those long summer nights 🌌 Nothing says “summer nights” more than this last mix.

    Using equal parts Periwinkle + Sterling with just a few drops of Blue Jean Baby and BOOM… You’ve created a masterpiece. 👩‍🎨🎨✨🤌


    So how will YOU color your summer? 🌈 Let us know in the comments! And as always, if you have questions on how best to use any of our products, feel free to reach out to us at support@arcticfoxusa.com. Stay foxy! 🦊 

    It's Our Birthday! Thank You, Fox Fam, for 10 Years of Love

    Everyone has a bestie who celebrates their birthday MONTH (cue eye roll). Well babe, we’re that bestie and we’re going to celebrate turning 10 ALL. YEAR. LONG because it’s that monumental. We kicked off the celebration by reminding you of WTF was happening back in 2013, celebrated the colors that started it all, and even added some new rescues to our roster.

    While we keep the celebration going, we wanted to hear from the Fox Fam on what they love about Arctic Fox and why you’ve stuck with us for so long, here’s what you said. 

    Keep the love coming, we truly don’t tire of your support whether it’s fire photos we see on Instagram, stunning transitions on TikTok, feedback on Facebook, or our 1:1 convos in our DMs. You keep us going and you continue to help us support animals in need across the globe. Here’s to 10 more together!

    Shoutout to our AF Ambassadors - you rock!

    @kreeppyy_ in Aquamarine and Periwinkle. The mermaid vibes are just....🤌

    @sararoudbari rocks Cosmic Sunshine - ugh are you kidding me?! What a stunner.

    @silkyorchids used Bleach, Please as to lighten her hair and then went in with Virgin Pink and Frosé for this totally hot, punk rock look!

    @jessicamaiapinto shows us what a pretty blend you can achieve with Frosé and Wrath - it's giving cotton candy skies and we're in love! 

    @norelle.k mixes it up with Bleach, Please - that split dye combo and the black hair is such a bold and stunning look!

    How to Dye Your Hair the Perfect Pastel

    How to Dye Your Hair the Perfect Pastel

    Image Credit: chris0712

    Pastel hues have had us all in a chokehold for as long as we can remember. And with summer right around the corner, it’s the perfect time to go for a shade that looks oh, so pretty even when it fades. From blues, to greens, to purples and pinks, the color options are truly endless! And don’t worry, Fox, we’re here to help you safely get your dream head of pastel from start to finish.

    Image credit: @mynameislanes

    Step 1: Bleach, Please

    The first step to going pastel, is to completely strip your hair of any color. Pastel will only show up on a level 10 platinum blonde or lighter! Depending on your current shade, you might need a few bleach treatments to get your hair to the appropriate level. You can safely bleach at home with our Bleach, Please Lightening Kit, but if you don’t fully trust yourself, or your hair is already fairly damaged and contains previous color treatments, you’ll want to head to a salon first! We don’t recommend using Bleach, Please to remove color from hair - doing so can cause unexpected color results or permanent staining of the hair! If you do need to remove color, please use a color remover formulated for the type of hair color in your hair. 

    Bleach, Please can lighten your hair up to 8 levels and includes a 35 Volume Developer. Its 3 oz tube of violet-toned bleach is packed with tons of ingredients that help protect and repair your hair during the bleaching process. Although we’ve formulated Bleach, Please to be as safe and healthy as possible, bleaching will still damage your hair to an extent. Bleach opens up the hair cuticle to remove pigment from the strand, which can result in a dry, rough feeling on your strands. Before and after treatment, nourish your hair with our Resurrected Shampoo and Conditioner, which is color-safe and sulfate-free, to keep your strands as moisturized as possible. 


    Carefully follow the instructions on the Bleach, Please kit to safely color your hair, or read our Bleach, Please spotlight here, for more detailed instructions. Once you’ve let the bleach sit for 30-45 minutes, rinse it out and see if you’ve reached your desired result! If your hair is dark and you need several treatments to get to a level 10, make sure to space out your lightening sessions at least a week apart.

    Image credit: alexis_hair__

    Step 2: Do or Dye 

    Now comes the fun part! 

    Arctic Fox hair colors are formulated to be a bit thicker due to their conditioning properties, so you want to make sure that you divide your hair into small sections and fully saturate each with color to achieve your desired shade. 

    Arctic Mist Diluter is your BFF when it comes to going pastel. Start with Arctic Mist as your base, then add in your shade little by little until you get the color of your dreams. The lighter you’d like to go, the less your color ratio will be to Arctic Mist. Remember, you can always add more Arctic Mist to lighten your mix to get that perfect pastel hue, so go slowly! 

    If you want a one-step application to a pastel, check out our very own pastel formula favs, Frosé, Neverland, Periwinkle, and Girls Night! The best part about going pastel is how truly endless the possibilities are. You can mix, match, lighten, or darken, and as long as your base is at the appropriate level, you’ll see those light hues shine through! 

    Image Credit: neutraljacqueline

    Step 3: Color Care

    Now that you’ve got the pretty pastel, hair care is a must! Care for your color in the shower with a moisturizing shampoo and conditioner duo (try our Resurrected Formula for color-safe treatment), and cool water. 

    One thing to note is that pastels are not as pigmented as other dyes, so in the coming weeks, give your locks a quick refresh by adding a few drops of dye to your conditioner in the shower, or giving your entire head of hair another coat of dye for a more pigmented look. Pastels fade in the most stunning way, so you can let it go or touch it up, depending on the look you’re going for. 

    Shop our Perfect Pastel Starter Kit, find your next color, and show us those hues, pretty please!

    Image Credit: princessmei        

    Image Credit: ashleymarieblake

    Image Credit: salemmooncosmetics     

    Image Credit: la_main_d_argent