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    AF Blog — Bleach Please

    The Ultimate Guide to Dyeing Your Hair at Home: Products and Techniques for the Perfect DIY Color Transformation

    The Ultimate Guide to Dyeing Your Hair at Home: Products and Techniques for the Perfect DIY Color Transformation

    Are you ready to take on your hair color journey from home? Dyeing your hair at home allows for so much creativity with your look, and with the right products and techniques, you can achieve stunning, salon-worthy results. In this guide, we'll explore the must-have tools and techniques that will help you achieve your dream hair!

    Choosing the Right Products:

    1) Bleach, Please: The foundation for any vibrant hair color transformation, Bleach, Please by Arctic Fox is a powerful, yet gentle bleach kit designed to lighten your hair before applying your desired color. With its unique formula, Bleach Please minimizes damage and ensures a clean canvas for any vibrant colors.

    2) Color Mixing Tools: Unleash your creativity with AF’s bowls and brushes! These essential accessories allow you to customize your hair color by creating unique shades and hues. Mix different Arctic Fox shades together to create your signature color or experiment with the color wheel to achieve your dream look.

    Preparing for the Dyeing Process:

    1) Protecting Your Skin and Clothes: Before starting the dyeing process, we recommend applying  petroleum jelly along your hairline and wearing an old shirt or a color cape to prevent staining.

    2) Strand Test: Perform a strand test to determine the exact processing time and final color result. Take a small section of hair and follow the dyeing process to ensure you achieve the perfect color.

    The Dyeing Process:

    1) Applying the Bleach: Follow the instructions provided with Bleach, Please to prepare and apply the bleach mixture evenly throughout your hair. Make sure to saturate thoroughly to avoid uneven patches!

    2) Rinsing and Conditioning: Once the desired level of lightness is achieved, rinse the bleach thoroughly and apply a deep conditioner to nourish your hair (we recommend our Pool Party Hair Mask). This step helps restore moisture and minimize damage caused by the bleaching process.

    3) Color Application: Now comes the fun part! Apply your chosen Arctic Fox shade(s) using a brush or gloved hands. Start from the roots and work your way down, ensuring each strand is evenly coated. For a more subtle result, mix your desired color(s) with Arctic Mist Diluter, which allows you to create pastel shades or tone down intensity of our dyes.

    4) Processing Time: Follow the recommended processing time on the Arctic Fox packaging OR leave your color on even longer. Our dyes are created with no harsh chemicals or ammonia, so the longer you wait, the more nourished your hair will feel! Use this time to relax and let the color do its thing.

    Aftercare and Maintenance:

    1) Shampooing and Conditioning: After the recommended processing time, rinse your hair with cool water until the water runs clear. Use a color-safe, sulfate-free shampoo and conditioner (like our Resurrected Shampoo and Conditioner) to maintain the vibrancy and longevity of your color.

    6) Extend the Color: To refresh your color or maintain vibrancy, mix a bit of your Arctic Fox dye into your conditioner and refresh while you shower as often as you’d like!

    With the right products and techniques, dyeing your hair at home can be so much fun! Arctic Fox offers a HUGE range of products to help you achieve your dream hair color at home. Whether you're using Bleach, Please for a stunning light base or experimenting with Arctic Mist Diluter for a personalized touch, your DIY hair dyeing journey starts here. Happy dyeing!

    [Disclaimer: Before dyeing your hair, it's important to carefully read and follow the instructions provided with the products. Conduct a patch test to check for any allergic reactions or sensitivities. In case of uncertainty or concerns around mixing your own shades, consult our color specialists!]

    It's Our Birthday! Thank You, Fox Fam, for 10 Years of Love

    Everyone has a bestie who celebrates their birthday MONTH (cue eye roll). Well babe, we’re that bestie and we’re going to celebrate turning 10 ALL. YEAR. LONG because it’s that monumental. We kicked off the celebration by reminding you of WTF was happening back in 2013, celebrated the colors that started it all, and even added some new rescues to our roster.

    While we keep the celebration going, we wanted to hear from the Fox Fam on what they love about Arctic Fox and why you’ve stuck with us for so long, here’s what you said. 

    Keep the love coming, we truly don’t tire of your support whether it’s fire photos we see on Instagram, stunning transitions on TikTok, feedback on Facebook, or our 1:1 convos in our DMs. You keep us going and you continue to help us support animals in need across the globe. Here’s to 10 more together!

    Shoutout to our AF Ambassadors - you rock!

    @kreeppyy_ in Aquamarine and Periwinkle. The mermaid vibes are just....🤌

    @sararoudbari rocks Cosmic Sunshine - ugh are you kidding me?! What a stunner.

    @silkyorchids used Bleach, Please as to lighten her hair and then went in with Virgin Pink and Frosé for this totally hot, punk rock look!

    @jessicamaiapinto shows us what a pretty blend you can achieve with Frosé and Wrath - it's giving cotton candy skies and we're in love! 

    @norelle.k mixes it up with Bleach, Please - that split dye combo and the black hair is such a bold and stunning look!

    The Hottest Pink Hair Trends and How You Can Match the Look

    The Hottest Pink Hair Trends and How You Can Match the Look

    Pink hair is the hair right now. Whether it is the perfect spring pastel or Barbie dream house inspired, you can’t go wrong with choosing a pink shade as your next color. 

    If you love pink but don’t want to bleach, we recommend sticking with Virgin Pink for a true, vibrant pink. Virgin Pink is a highly pigmented hot pink that shows up best on pre-lightened hair, but will give a light to deep magenta tint on most darker bases. If you want to have all of the fun with none of the bleach damage, Virgin Pink is it! If you want a richer magenta shade, add some Ritual or Purple AF to add some depth, just like this custom mixed look.

    If you are aiming for a striking pink, Electric Paradise is the perfect stand alone color. It’s vivid, neon pink with coral undertones, that appears best on a level 10 pre-lightened hair and is UV reactive. Add some Poison like @tamaracamps did and you will have the most brilliant shade of pink!

    If pastel is what you’re after, make sure you are at a level 10 platinum base. Pastels won’t show up or last on hair that isn’t pre-lightened as much as possible before application. Achieve the ideal pastel pink with Bleach, Please to lighten and our favorite pastel pink, Frosé to color. Frosé is the perfect bubble gum pink that is gorgeous on its own or is great as a starting point for a custom pastel pink base! @Laura_lape looks pretty in pink showcasing Frosé as is. Cotton candy bubble gum dreams!

    These are just some of the pink shades you can achieve with Arctic Fox! Check out our Instagram to learn more about other custom mixes to find your perfect pink 💓

    How to Dye Your Hair the Perfect Pastel

    How to Dye Your Hair the Perfect Pastel

    Image Credit: chris0712

    Pastel hues have had us all in a chokehold for as long as we can remember. And with summer right around the corner, it’s the perfect time to go for a shade that looks oh, so pretty even when it fades. From blues, to greens, to purples and pinks, the color options are truly endless! And don’t worry, Fox, we’re here to help you safely get your dream head of pastel from start to finish.

    Image credit: @mynameislanes

    Step 1: Bleach, Please

    The first step to going pastel, is to completely strip your hair of any color. Pastel will only show up on a level 10 platinum blonde or lighter! Depending on your current shade, you might need a few bleach treatments to get your hair to the appropriate level. You can safely bleach at home with our Bleach, Please Lightening Kit, but if you don’t fully trust yourself, or your hair is already fairly damaged and contains previous color treatments, you’ll want to head to a salon first! We don’t recommend using Bleach, Please to remove color from hair - doing so can cause unexpected color results or permanent staining of the hair! If you do need to remove color, please use a color remover formulated for the type of hair color in your hair. 

    Bleach, Please can lighten your hair up to 8 levels and includes a 35 Volume Developer. Its 3 oz tube of violet-toned bleach is packed with tons of ingredients that help protect and repair your hair during the bleaching process. Although we’ve formulated Bleach, Please to be as safe and healthy as possible, bleaching will still damage your hair to an extent. Bleach opens up the hair cuticle to remove pigment from the strand, which can result in a dry, rough feeling on your strands. Before and after treatment, nourish your hair with our Resurrected Shampoo and Conditioner, which is color-safe and sulfate-free, to keep your strands as moisturized as possible. 

    Carefully follow the instructions on the Bleach, Please kit to safely color your hair, or read our Bleach, Please spotlight here, for more detailed instructions. Once you’ve let the bleach sit for 30-45 minutes, rinse it out and see if you’ve reached your desired result! If your hair is dark and you need several treatments to get to a level 10, make sure to space out your lightening sessions at least a week apart.

    Image credit: alexis_hair__

    Step 2: Do or Dye 

    Now comes the fun part! 

    Arctic Fox hair colors are formulated to be a bit thicker due to their conditioning properties, so you want to make sure that you divide your hair into small sections and fully saturate each with color to achieve your desired shade. 

    Arctic Mist Diluter is your BFF when it comes to going pastel. Start with Arctic Mist as your base, then add in your shade little by little until you get the color of your dreams. The lighter you’d like to go, the less your color ratio will be to Arctic Mist. Remember, you can always add more Arctic Mist to lighten your mix to get that perfect pastel hue, so go slowly! 

    If you want a one-step application to a pastel, check out our very own pastel formula favs, Frosé, Neverland, Periwinkle, and Girls Night! The best part about going pastel is how truly endless the possibilities are. You can mix, match, lighten, or darken, and as long as your base is at the appropriate level, you’ll see those light hues shine through! 

    Image Credit: neutraljacqueline

    Step 3: Color Care

    Now that you’ve got the pretty pastel, hair care is a must! Care for your color in the shower with a moisturizing shampoo and conditioner duo (try our Resurrected Formula for color-safe treatment), and cool water. 

    One thing to note is that pastels are not as pigmented as other dyes, so in the coming weeks, give your locks a quick refresh by adding a few drops of dye to your conditioner in the shower, or giving your entire head of hair another coat of dye for a more pigmented look. Pastels fade in the most stunning way, so you can let it go or touch it up, depending on the look you’re going for. 

    Shop our Perfect Pastel Starter Kit, find your next color, and show us those hues, pretty please!

    Image Credit: princessmei        

    Image Credit: ashleymarieblake

    Image Credit: salemmooncosmetics     

    Image Credit: la_main_d_argent

    How to Section and Prep Hair for Bleach


    By Thuy Pham

    For those who love to change their hair color often like me, it’s important to understand how to prep and section your hair for bleach and color. Thank you to everyone who joined us for our IG live, I had such a great time showing y'all my best tips and tricks for balayage at home. For those who missed the live, here are my step by step instructions on “How to section and prep hair for bleach” at home.



    1. Make sure to condition and deep treat your hair before and after bleaching.
    1. Gather your tools - Here is what you will need: 
    • (3) towels. One for laying down to protect your work surface, one for wrapping around your neck to protect your clothes and a third to use to wipe up messes.
    • (2) applicator brushes
    • Color bowl
    • Small plastic whisk to mix product
    • Gloves - please dont bleach or color without protecting your hands
    • Comb to properly section your hair
    • Hair clips to hold your sectioned hair
    • Arctic Fox - Bleach, Please
    1. Before mixing your bleach, make sure to section up your hair. When doing root touch ups or balayage, I section my hair into four sections. Starting down the middle and then right behind the ear. Clip each section back with a hair clip. 
    2. Mix your bleach according to package instructions. If doing a balayage, mix a 1:1 ratio of bleach and developer. 
    3. Using a small plastic whisk, gently mix bleach and developer until well blended. You want a paste like consistency (think toothpaste!). 
    4. To balayage, take a small section of hair and  apply the bleach in a tapping motion, making sure to hold the section of hair tightly and taught. 
    5. Do this until you have balayaged the desired amount of hair. 
    6. Allow hair to process for 30 minutes or until desired lift (lightness) is achieved. 
    7. Rinse hair until all bleach is removed. 
    8. Wash and condition hair with Arctic Fox Resurrected shampoo and conditioner

    Ready to try this at home yourself?!

    Check out my balayage look reveal here:


    Follow Thuy on Instagram!









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