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    AF Blog — Aquamarine

    The Biggest Hair Color Trends of 2024

    The Biggest Hair Color Trends of 2024

    @marijantunez in Wrath 

    New year, new me is a cliché that rings true every year. If you found yourself itching for a glow up the second the clock turned midnight, you’re not the only one! Certain hair color trends are still on the rise, while newer hues are catching our eye. Let’s dive into what’s trending in 2024 and how you can make them trendy AF with Arctic Fox hair color and custom hair dye mixes! 

    Hair Color Trends for 2024 

    Trend: Peach Blonde 

    Peach blonde is expected to heat up this year, which is no surprise considering Peach Fuzz was announced by Pantone as 2024’s Color of the Year. Similar to the muted tones of Strawberry Blonde, Peach Blonde mimics that subtlety in a soft pastel peach tone -  like a peach sorbet! It’s close enough to a red-toned blonde, but still has a beautiful orange hue that softens up the shade just slightly. 


    Trendy AF: Peach Sorbet 

    This custom mix is a fun, vivid spin on the peach blonde trend, with a bit more pink! Because of the soft hue, you’ll need a minimum level 10 hair. Start with a base of Arctic Mist Diluter, and add in a few drops of Virgin Pink and Neon Moon. Remember, a base of color (or diluter) depends on the length and thickness of your hair! Your base should be determined by the amount of product you’ll need  to cover your hair and mix in the rest of the hair dye according to the ratios specific in the mix recipe! As you mix your peach blonde hair color together, the portion of Virgin Pink and Neon Moon should be equal drops! Add more Virgin Pink to lean more pink, or Neon Moon to lean more yellow - whatever your heart desires! It’s giving peach sorbet on a summer day. 🤤


    Trendy AF: Orange Creamsicle

    For most of our mixes, you’ll need to start off with a minimum level 10 to achieve the desired swatch, especially this creamy orange! Results may vary depending on hair level and overall hair health. If you’re looking to lean towards a softer orange, diluting Arctic Fox’s Sunset Orange hair dye will get you there. Use our Arctic Mist Diluter and just keep on adding until you reach your desired shade! 


    Trendy AF: Burnt Peach

    @sheaella 

    We are obsessed with this burnt peach perfection. It feels like it falls right in between the pink and orange portion of the peach spectrum and we think you’ll rock it no matter the season. On Level 8 hair or lighter, start out with Cosmic Sunshine hair dye, add a dollop of Frosé hair dye, plus a few drops of Sunset Orange and violá! 


    Trend: Violet Hair

    Purple hair is always in, that’s why Purple AF is at the top of the charts year after year! In 2024, we’re going to be seeing A LOT of purple and violet on darker bases, giving a deep purple or Burgundy tone. Perfect for the Foxes who are looking to give bleach a break, this “trend” is just enough to boast a bold color. Just wait until your locks hit in the sunshine….OMG. 


    Trendy AF: Tinted Purple 

    Purple AF will forever be a Fox Fam fave. Painting it over a medium brown or dark brown base for all our dark-haired Foxes will absolutely do the trick! We’re obsessed with the subtle take on this style, highlighting certain areas instead of all her locks. You see what we mean by the sun, right? 

    @violentinside in Purple AF and Transylvania 


    Trendy AF: Lilac Dreams 

    Now for even more experimenting! Any dreamy hue, you’ll need to start on a Level 10 Platinum base (really anything is possible when that’s your starting point!) This cool violet hue came from our very own dreamland and is made up of a bowl of Neverland mixed with 2-3 drops of Violet Dream. This mix stays on the cooler side, but it’s making us want to open our favorite book underneath a lilac tree.  


    Trendy AF: Violet Magic 

    For a smokier take on the violet hair color trend, mix up ⅔ Sterling hair dye with ⅓ Violet Dream hair dye. We can almost hear that witch cauldron bubbling up with this shade. Work your ✨magic✨ fox! 


    Trendy AF: Vivid Violet

    Now for the brightest violet of them all, on Level 10 hair, start with a base of Girls Night hair dye, and add a drop or two of Purple AF depending on how deep you want to take it. This is a HOT take on vivids, but it gives an undeniable twist to the violet hair trend that will stop anyone in their tracks. 🤩


    Trend: Pop Star Red

    If you’ve spent any time scrolling on TikTok (or know someone who has), you’ll know that red was the RAGE all of 2023. We saw celebs like Dua Lipa and Megan Fox take red hair color up a level and it definitely made us stock up on enough bottles to last all of 2024. Lucky for us and all the red dyes we’re staring at, not only is red hot, hot, hot for 2024, but it’s getting even bolder. We’ll be seeing bolder, brighter reds with blue undertones that may just take the center stage over the copper trend we saw everywhere in 2023. 


    Trendy AF: Red Hot Fox 

    We know you love a custom mix, and there’s nothing like combining two of our most popular red hair dyes to really turn up the heat! Mix up equal parts Wrath hair color and Ritual hair color for this take on red hot hair. 

    @cygoesmeow in Wrath and RItual 


    Trendy AF: Revenge Red

    Say what you want about babes with red hair, all we know is they ooze confidence whether it’s their signature shade or their latest look on their revenge tour. A standout stunner will forever be Wrath hair dye solo.🤌 Wrath looks the brightest on Level 7 hair and above, but will add a dark red dimension to hair Levels 6 and lower. She’s one of our most popular shades for first-time dyers and is an excellent choice for those who want to switch it up without taking the plunge into bleach! 

    @marijantunez in Wrath 


    Trend: Cherry Coke Anyone? 

    Rich, red based browns were on the up towards the end of 2023 but they’re continuing to take over in 2024! The Cherry Coke hair color trend is one that undoubtedly turns heads and we’ve got some secret recipes we’re ready to share with you. 


    Trendy AF: More Cherry Than Coke

    Ritual is the secret sauce when it comes to nailing this shade. On Level 7 hair and above, she runs a rich, jewel-toned burgundy, and leaves a vibey velvet tint on hair levels 6 and below.

    For a rich, red spin on that Cherry Coke vibe, mix up equal parts Ritual hair dye and Wrath hair dye and pour it all over a brown base. This hair is sweeter than fine wine, baby! 🍷

    @laurellevictoria in Ritual and Wrath 


    Trendy AF: Berry Babe

    Leaning into a dreamy berry vibe, this 50/50 mix of Violet Dream hair dye and Purple AF hair dye over a faded red base is definitely a winner.  The key here is the base! Starting out with a faded red already brings out the reddish tones from the purple hair dye being used. 

    @atouchofmurphy in Violet Dream and Purple AF over faded red


    Trend: Aquamarine

    Aquamarine is a color that’s predicted to make a MAJOR comeback in 2024 - and luckily we have that exact color in our AF hair dye rainbow! With teal hair on the rise, you’ll want to stock up soon because we know this will be something you’re dyeing for on a whim! Aquamarine shines the brightest on level 10 hair, but our dark-haired foxes can still expect to see a deep teal tint. 

    @adriassight in Aquamarine

       

    @hadar_kawaii_hair in Aquamarine, Iris Green, and Phantom Green 

    @cozywithsam in Aquamarine 


    I mean…you really can’t go wrong. Our Aquamarine hair dye is all you need to NAIL this trend. 😮‍💨


    Trend: Blue Jean Baby

    It’s no surprise that retro vibes are trending. Nostalgic fashion and beauty trends from the 90s and 2000s have made their way back around and this denim hair color trend is the perfect way to pay tribute. While it may be within the realm of blue hair trends, this one differs from Aquamarine as it skews a bit darker. 


    Blue Jean Baby hair dye is the go-to color to achieve this denim look - the proof is in the name itself! For hair that goes with everything, pour Blue Jean Baby over Level 7 hair or lighter. Even when she fades, she’ll give a smoky hue that feels just as good as those worn in jeans you never want to get rid of. 

     

    @ariannakenyon in Blue Jean Baby and Aquamarine 

    @x__marylune___x in Blue Jean Baby

    @jeks951_ in Poseidon and Blue Jean Baby 


    Any of these looks calling your name? We can’t wait to see if you try one or all of them this year. And remember, most of our custom mixes start on level 10 hair, so if you’re looking to get to that starting point, we recommend kicking your year off with a little bit of Bleach, Please

    Be sure to tag us on Instagram or Tik Tok @arcticfoxhaircolor so we can see how you take these shades into the New Year and show off! Cheers to a bolder and more colorful 2024. 

    Beginner's Guide to Hair Color

    Beginner's Guide to Hair Color

    @sophiaxnova in Purple AF

    Is TikTok making you want to dye your hair? Welcome to the club! If you’re thinking about pulling the trigger on that new color but have no idea where to start, you’re in the right place. We’re about to dish all our tips for your first time so that you can get that flawless color you’ve been dreaming of. 

    Vegan and Cruelty Free Formula

    The biggest and most common concern with first-timers is worrying about hair damage. Especially if you have virgin hair. And we get it! All the hair dyes in the AF color range are formulated without any harsh chemicals and packed with so many deep conditioning properties they’re basically a colored conditioner! So not only can you leave it on as long as you want, you’ll also come out with soft locks full of color!  

    Semi-permanent dyes are the perfect solution to trying out bold colors minus the fear of settling down with one shade forever. AF hair dyes start with our signature full throttle bold color and then naturally fade out slowly over time with no additional processes. AKA you can try out new colors with the confidence that they won’t damage your strands, and they’ll still look ah-mazing as they fade. Semi-permanent hair dyes definitely don’t have to be scary!

    @eclipse.lunxr in Virgin Pink

    Starting with Vivid Hair Dye

    When you’re first starting out with vivids, you need to keep in mind how light or dark your natural hair is to ensure you get the best results. For example, if your hair is light brown, deeply pigmented shades like Wrath, or Purple AF were made for you, Fox! Avoid pastel colors or the lighter blues and greens, unless you bleach and lighten your natural hair base first.  

    Need more inspo before you take the leap? We got a list of important questions you need to ask before you dye your hair, just to make sure you’re ready to jump into the world of color! 

    @queenbcyn in Wrath

    Picking your new hue

    One way you can crack the color code is by considering your skin’s undertone to help narrow down your choice and lead you to a new shade that will accentuate your natural features. 

    Your skin tone is the surface level color of your skin that can change due to the season or sun exposure, we all notice our skin tone change a bit in the summer months, right? 😎 Your undertone on the other hand, is the underlying tone of your skin that is ever-present and doesn’t alter with the seasons.

    Knowing your undertone can help narrow down your choice of color (unless you want to rebel and go with whatever shade you’re feeling). Start by finding out which of the three categories of undertones you fall into: cool, warm, or neutral.

    Cool undertones have a pink or bluish hue to their skin. Warm undertones have a yellow, golden, or peachy hue, while neutral undertones mirror the color of their surface skin.

    To figure out your undertone, use the Vein Method, Jewelry Method, or White T-Shirt Method as all are proven ways to see how your skin tone compliments and reacts to colors - and yes you can totally do them right at home! 

    The white t-shirt method is as simple as it sounds -  throw on a white t-shirt and go outside in natural light. Pay attention to how your skin contrasts with the white shirt. If your skin looks rosy or pink, you have cool undertones. If your skin looks golden or yellow, you have warm undertones. If you don’t really see a change, you have neutral undertones.

    The vein method might be the easiest one! If your veins appear purple or blue, you have cool undertones. Green or love mean you have warm undertones, and a mix of blue and green are neutral undertones. If you can’t really tell, you likely have neutral undertones as well. 

    The jewelry method is probably the most fun! It’s simply the way jewelry looks on your skin. If you prefer silver jewelry against your skin you have cool undertones. If you prefer the way yellow gold jewelry looks on your skin, you have warm undertones.If you look great in both or don’t have a preference, (lucky you) you likely have neutral undertones.

    And of course, we wouldn’t be your hair bestie if we didn’t have a full rundown on picking colors that go with your undertone right here!

    In short, all our cool toned babes look best in Aquamarine, Poseidon, Periwinkle, Neverland, Girls Night, Purple AF, and Ritual.

    @tayreichel in Neverland, Aquamarine, Periwinkle, and Arctic Mist Diluter 

    Warm undertones stun in reds, oranges, yellows, or colors with warmth like Electric Paradise, Wrath, Sunset Orange, Poison, and Virgin Pink.

    @sophia.vog in Wrath, Poison

    And for our neutral undertone Foxes..well, you can literally go for any AF color. 

    @jingleheartart in Cosmic Sunshine and Neon Moon

    Our second method for picking a hair color is by using color theory and the color wheel. The color wheel is a visual tool to explain and visualize the relationship between colors (That much was obvious, right?). The color wheel will help you better predict how specific colors will mix together and how to avoid results that just don’t hit the heights you want to scale with your new hairdo.

    For example, complementary colors are two shades that live opposite each other on the color wheel such as, violet and yellow, red and green, orange and blue. When you are coloring for the first time it is best to pick a hue that is opposite your natural hair color on the wheel in order to get an optimum result! Consult the AF color wheel here to find your inspo!

    @imperial.hairstudio in Aquamarine, Virgin Pink, Violet Dream, Sunset Orange, Cosmic Sunshine

    For unbleached hair, you can also check a prediction of how deep the color will show up based on your natural hair base.

    If you want to go lighter and even work up to a pastel shade, you’ll need to lighten your hair up with a little bleach. You can look at the hair level charts on the AF product pages for a guide to how light you’d need to be to get your desired shade. Lightening it up gradually over time is the best way to go about it, especially if you are starting with really dark hair that borders on or around black tones. Our lightening kit, Bleach, Please is a safe option for healthy at-home lightening if you are going down this route. Before you know it you’ll be setting off sirens with your new delicious hair color.

    @sheaella in Girls Night and Periwinkle 

    So now you have done your research and found a complimentary hue and got your hair to the right base level, it's time to dive right in and get that new color on, right!? Erm... not quite!

    The Strand Test, Your BFF

    We always, ALWAYS recommend doing a strand test to see exactly how your shade will show up on your beautiful head of hair. 

    Strand tests are SUPER important tools to help you see how the color will show up on your hair.

    Even if you are blonde and have light hair, the natural tone of your hair will affect how color shows up so it's important to test it first. Everyone’s hair is different, and the Strand Test gives real world results of the color application. (The strand test never lies).

    To start testing, shampoo and fully dry your hair, without conditioning. Find a 1 inch strand of hair in a hidden area and apply some of your chosen AF hue. Wrap the test strands in foil and let them process for at least 30 minutes before rinsing in cool water, drying your hair, and checking the outcome. You can always repeat the test as needed, if the shade was not what you were looking for.

    Once you are happy and all set with your color, it's time to apply the shade to your locks. Naturally, we have some great tips and tools to help you get this process right!

    The Hair Dyeing Process

    Get ready to apply that delicious new color by either shampooing and drying your hair first, or even applying the color to hair that has not been washed for a day or two. This will allow natural oils to remain in the hair and can help the hair dye absorb into the strands better. We love to see that new vivacious color soak in.

    While dyeing your hair use our alligator clips to separate your hair into sections to allow the color to be applied thoroughly and evenly. Ohh snap! 

    @onedreamparis in Virgin Pink

    If you are applying multiple colors the sectioning clips can be a lifesaver! For mixes, you can also use AF mixing bowls to measure out and mix up a perfect storm of color. It just makes it a little easier to get the exact ratios you need.

    Before you apply the color and allow it to process for at least 30 minutes, you should take a couple of precautions to prevent staining your skin. 

    First, apply vaseline around your hairline to prevent staining on your face or neck, because, well, that’s not a great look.  And finally, wear our reusable gloves while you apply your color and rinse it off, to prevent the hair dye from staining your hands and making it look like you have been in art class.

    Whoop! 30 minutes later and you’re done! Your gorgeous new color can be unleashed into the world.

    Hair Color Maintenance

    Keeping your new hair color looking fresh can be done in more than one way! Remember, our dyes will still look super pretty as they fade - BUT the less you wash your hair the slower the fading process is. Opt for our Vacay Volumizing dry shampoo in between wash days to stretch your clean hair as long as possible, and don’t forget to throw in a few drops of your chosen hair color to your conditioner to keep that color looking fresh! Our 4 oz bottles are perfect for that touch ups!

    Of course, a big part of success with hair dye is not only choosing the right hair dye color, but maintaining your new color afterwards. Throw in a color safe shampoo and conditioner into your wash day routine (like our Resurrected Duo) to keep that color alive and long-lasting. You can also grab an extra 4 oz bottle of your chosen color and add a few drops into your conditioner as needed for that extra oomph if you see your color starting to fade. 

    ✨AF Pro Tip✨ Pool Party is your pre or post shower bestie when it comes to deep hair hydration for the softest, most luscious locks. She can even double as a styling cream for that coveted wet hair look. Did we mention she smells absolutely delicious?

    Want to share your new hair color and make us green with envy? Tag us @arcticfoxhaircolor and show us and the Fox Fam what you and your new color are made of.

    Arctic Fox Gifting Guide: Zodiac Edition

    The holidays are upon us (where TF did this year go!?) and the stars have aligned to bring you a gift guide ruled by the Zodiac elements for that special someone in your life. So let’s get started with the gifting magic shall we? 

    Air - Gemini, Libra, Aquarius

    Air signs are the thinkers and doers of the zodiac, with their intellectuality and curiosity being the driving force in how they move through the world. Their live and let live mentality allows them to breeze through life, rarely stopping to catch a breath. They analyze and probe, but easily make decisions, because they’re just THAT smart. Sound like anyone you know?

    Air signs are synonymous with freedom, and bringing a breath of fresh air to our world. People under an air sign are adventurous, curious, and ever-changing (much like our hair). This personality can make them somewhat difficult to pin down and to peg exactly what gifts they’d enjoy.  So we have a few ideas to help you out!

    Arctic Mist Diluter is designed to swish with other colors and create unique mixes, and pastel shades. These lighter, customized looks match well with air signs and appeal to their outgoing personality, and ever changing nature. 

    @salinesimon in Arctic Mist Diluter and Aquamarine 

    While air can seem elusive or confusing for some others under a different elemental star sign, they are very interested in other people and naturally analytical. The air element can sometimes be an overthinker, taking a while to ponder their next move. For that reason, people and products that ground them back into the present moment are great for air zodiac signs. 

    Resurrected Shampoo and Conditioner is perfect for the Gemini, Libra or Aquarius in your life. Air zodiac signs tend to be intellectual (many air signs are lawyers, doctors, writers, speakers, or scientists) and their minds can get a little busy. Treat them to a touch of pampering and down time with the Resurrected duo. She will help them nourish their hair and maybe even switch off that deep thinking mode for a while. 

    If you want to treat an air sign with something that will appeal to their more adventurous side,  Celestial Shimmer is an electric member of Foxology’s latest Holiday Glitter Nail Polish drop! This eye-catching blue glitter brings seasonal shine and more than a hint of the stars - perfect to be the center stage at allll the holiday parties! 

    Fire - Aries, Sagittarius, Leo 

    Fire signs are KNOWN for their passion. They’re creative, and playful, with an abundance of energy and charm. Fire signs tend to be performers or creators, passionate explorers, with an adventurous spirit.

     

    Arguably the most perfect gift for that passionate fire sign in your life is Crimson Claus, a delightful crimson red shade for those who are not sure they made the nice list this year. But hey, it was a good time wasn’t it!?

    Fire signs are known to be pretty fiery; (ironic we know!) sometimes they deliver a chaotic, disruptive energy due to excitement and passion, because well, fire signs are always in doing mode. They are trendsetters often leading the way and breaking new ground. They are confident and there is very little in life that they don’t feel they are equipped to take on.  

    Fire signs will be well matched to Poison, our most fiery red tone that mirrors their personality. This shade will exude that confident, center-stage persona that belongs to Aries, Sagittarius, and Leo zodiac signs. 

    @not_reagan in Poison

    If there’s one word that comes to mind when we think of fire signs, it’s VOLUME. Pump up that hair with Vacay Volumizing Shampoo, and make any hairdo end in…WOW. 

    Earth - Taurus, Virgo, Capricorn

    Helloooo, practical and grounded queens!

    Earth signs are known to be creators, and organizers with a loyal nature. Their artistic flair makes them innovative in their personal and professional lives. Rooted and grounded energy permeates the auras of earth signs, and they generally take on life with a practical approach and take time before making big decisions. Do you feel that calming energy already? 

    Earth signs love anything tasteful and classy. Mix that in with self-care and you’ve got a winning gift on your hand! Our Stony Path Gel Nail Kit combines all of the above in a simplistic, yet classy design - that mix of gray and silver is enough to make an earth sign say yes, please!  

    We can’t do our earth signs justice without highlighting a rich green that just GIVES earth, goddess energy. Phantom Green is THE shade for earth baddies, and you can pick the matching nail polish to fully embody the look! 

    @aambriaa in Phantom Green

    @jadetoblack in Phantom Green and Frosé

    Earth signs are good at caring for themselves and their loved ones. This caring nature can even extend to their homes or objects they care about. Earth signs will go to war for the people and things they care about most.

    Lean into the protective, nurturing nature of the earth sign personality with the OG Hair Perfume and UV Protectant. This product keeps locks hydrated and protected from UV, because you KNOW our earth signs are spending all the time they can in the outdoors. Combined with that luscious grape scent? It’s the perfect stocking stuffer. 

    Water - Pisces Scorpio, Cancer

    Water signs are intuitive, emotional, sensitive, and sentimental. So yes, they love all the extra love they can get! 

    Water signs have an elite ability to sense the world around them, and understand feelings and emotions of themselves and others. They tend to absorb the environment and emotions around them like a sponge, so having the right circle is important to them. This zodiac group needs clarity in their mind, body, and spirit.  

    When you’re thinking of the water sign in your life, a gesture of nurturing self-care will go a long way! Throw in Pool Party, our foaming hair mask with allll the yummy nutrients for a spa day you can squeeze in before a shower or long, relaxing bath. 

    Pisces, Scorpio, and Cancer signs are also capable of transformation in order to reach their potential, with more focus on building a fulfilling life than awards or material things. 

    If you want to gift your loved one with a new look to aid their outward transformation, Blue Odyssey is a navy blue, and steel blue marbleized nail kit that can perfectly fit the spiritual and intuitive sense of a water sign, allowing them to transform their look with ease. 

    Because of those heavy feels, water signs can be cautious at times, and tend to seek comfort in life, but this doesn’t stop them looking for depth and emotional fulfillment by any means! 

    The color that best channels this feel-y energy is Aquamarine! The gorgeous blue with teal undertones that brings the watery element to life and channels intuitive, imaginative, and free energy. Take it to another level with Aquamarine’s matching nail polish and omg, you know that’s a winning combo.

    @rike.m in Aquamarine

    @jadetoblack in Aquamarine and Blue Jean Baby 

    Whether you’re treating yourself or your loved ones to our Zodiac picks this year, we can’t wait to see what you come up with! If you’re testing out a new color, or a special nail look, tag us at @arcticfoxhaircolor on Instagram - you know we LIVE for it. 

    Bonus tip! If you’re a Fox Fam Rewards program member, you can send any of your friends a gift of $5 to use towards their first purchase! You’ll get $10 off your next order with every successful referral. Spread the Fox Fam love, we adore a big fam. 🥰

     

    Common Hair Dye Mistakes and How to Avoid Them

    Common Hair Dye Mistakes and How to Avoid Them

    @briannahoang in Poison

    No need to worry about a hair-tastrophe over here! With us in your corner, you’ll be safe from the most common hair dye mistakes and get your dream hair every time.


    If you’ve been here a while, you already know how your fav AF shades show up boldly on their own, and brilliantly in mixes. Our formulations are always vegan and cruelty-free, not to mention packed with hydration so you’re already caring for your hair even when you’re coloring it!  


    Now that we have that covered, it’s a good time to say hair dye mistakes can, and DO happen (We’ve all seen ‘em.) Here are our top hair dye hazards to watch out for, and how to fix them.

    Common Hair Coloring Mistakes 

    Choosing the wrong color for your current hair level 


    Picking a color that won’t show up on your hair’s current level might not be a total hair disaster, but it can be anticlimactic when you’re all amped and hyped for a bold new shade, and your results are a bit lower than anticipated. 


    It’s important to know your hair level BEFORE picking a color so it shows up as vividly as it's meant to. Don’t know what a hair level is and how to figure it out? You know we got that covered, right here


    And always ALWAYS do a strand test! You’ll be able to see how the color will actually take on your hair, before going full steam ahead and pouring a new color over your tresses. If the color doesn’t pop the way you wanted, refer back to our blog on WTF is a hair level? And the tried and true color wheel breakdown to test something else. Once you're happy, it’s time to apply your new hue. 


    If you have darker hair and you’re not totally down to lighten it, this range of shades will be your bestie as you dip your toes into the world of vivids! 

    @rosabelarosado in Poison

    Switching your hair color shade 


    Shifting gears from one shade to the next is an obvious moment in time where there can be some kind of hair color implosion you just didn’t see coming. If you want to avoid this mistake you need to be well prepared and armed with the knowledge you need to switch. 


    Let’s give you a few pro tips on the process. If you’re currently rocking a blue hue and want to pick up a vibrant new shade, it’s a step by step process. First up we need to fade that shade a little lighter. Once the blue has faded to something lighter, it is ready to take a hot new color - but some shades will work better than others. 


    Purples, and lavender shades work well with blues, as do greens like turquoise or teal. Even a pink shade like Virgin Pink can look unreal over a blue tone!


    If you’re changing color and need to counteract orange or brassy tones with a red, orange or yellow tinge running through the strands, then color theory can point us in the right direction to neutralize those unwanted tones. For brassiness, the tones are orange or yellow, so consult the wheel to see which colors sit opposite to cancel out excess warmth.


    If you want to get a grasp of the basics of color theory, head right this way. We have a full blog on the color wheel that you can take learnings and inspiration from. Hair learning nerds assemble! 


    And if you’re a visual learner, watch @stellacini (aka the color shifting MASTER) transform her copper base into this gorgeous emerald. Are you kidding!? 

     

    Leaving the dye on for the right length of time 


    If you’re a first-time dye-er, you might be unsure how long you can actually leave the dye on for before it, idk, totally ruins the look you were going for.


    The upside is you're in the right place, Fox. Some dyes are harsh to hair, but AF dyes are safe to leave on for long periods of time. So make sure you let the dye sit for a while so it can be absorbed by your strands, and your resulting color will knock it out of the park. 


    A longer processing time will allow your hair to absorb MORE color and get that vibrant shade you’re going for. Conversely taking the dye off too soon reduces the processing time and the dye won’t penetrate the hair enough to achieve the intended color. 


    There are various other factors here, such as the color you are covering and the tone you are shifting to. If you have followed our other tips on fading your hair gradually to get the right hair level before coloring, then the color will take well when left on for the correct amount of time…. AND your awesome new color will last much longer.  

    @thegothwife in Transylvania, Aquamarine, and Poseidon

    Not understanding your hair type 

    Your hair type has a HUGE influence on how hair dye is absorbed by your stands. Our vegan hair formula is safe to use on all hair types - straight hair, curls, waves, spirals and corkscrew hair - they all look to DYE for in AF colors. Different hair types absorb color differently however, so it’s worth figuring out exactly what you’ve got up top. 

    @iridescentsoulx in Frosé over faded Poison

    Here’s some key considerations. Thick hair takes longer to absorb color, so you may need to leave the dye on a little longer. At the other end of the spectrum thin hair can absorb color much faster and may need a shorter processing time. Hair porosity (yes that’s a thing) impacts how well your hair absorbs moisture and retains it. High porosity hair may take color quickly and go darker, and the color may fade more quickly once applied. Low porosity hair may be more resistant to absorbing color, because the cuticles are more difficult to open. Finally, elasticity can also impact how well dye is absorbed. Hair with higher levels of elasticity will absorb color well and be less prone to breakage.

    Low elasticity can make hair more resistant to color and other treatments. The good news is you can regain elasticity by caring and nurturing your hair over time (hello, hair care routine), which will make your hair stronger and more elastic.

    Once you understand your hair type, AND texture - thin, thick, or medium hair, you can apply the knowledge to your color choices. 

    If you need extra guidance, we’re already one step ahead of you! Find your type and how to color it right here

    Lightening up your hair color

    Perhaps you want to try out a new pastel shade but need a lighter base to work with first? Or maybe you have deep purple hair right now and want to jump to something new!  Sometimes it’s necessary to lighten hair with bleach before adding a color to ensure it takes fully to the hair and stands out. Our Bleach, Please hair lightening kit is also vegan and cruelty-free like the rest of our range, and has detailed instructions on how to lighten your hair correctly, so it’s a great option if you’re dipping your toes into the lightening world!

    The key here is to check how each color will show up depending on the hair level first, and ensure your hair is at the correct level for the look you want to achieve. 

    For any Foxes out there that don’t already know, hair level just means lightness of your hair - from 1 being a deep black, to 10+ as a platinum blonde. 

    To achieve a pastel pink look with Frosé for example, you would need a base hair level of 9 or above. If you want the lovely light purple of Periwinkle, start with Level 10+ platinum hair! 

    @chris0712 in Frosé

    @asapashleeyy in Purple AF and Periwinkle

    Mo damage, mo problems 

    If your current hair is just too damaged to take color, all you’ll need is some patience and a nutrient-packed hair care routine. Lucky for you, our vegan and cruelty-free line is waiting to give some much needed TLC to your locks! 

    Start with Pool Party for a pre-shower hair mask (at least 3 times per week), lather up with Resurrected Shampoo and Conditioner, and finish off with some Money Hunny repair serum on those ends. Consistency is key, fox, so keep that hair regime in check! And don’t forget to treat your locks to heatless hairstyles to keep the hair repair on the upward climb. 

    And bonus! When your hair is ready for some stunning color, you won’t have to worry about damage when you stick to our range of dyes. Why? They’re packed with nutrients and have deep conditioning properties. Plus, they smell sooo grape! 

    Post color hair care routine 

    Taking care of your hair is always important, and post color it pays to nourish your hair and help lock in the new shade and shine for longer.  

    The AF hair care range is crafted for colored hair making it the perfect option for giving your hair that health kick and new hair day bounce it deserves. Look how @dose_of_jos uses the entire AF hair care range on wash day, working the products together in harmony for optimum hair health and style. 

     

    Our pro tip is to wash your hair as sparingly as possible with cool water to maintain it’s condition. If you do need to clean your hair a little more often, try the AF Vacay Volumizing Dry Shampoo for that little refresh you crave in between wash days. 

    Now you’re all set, Fox! What shade will you try next? Don't forget to tag us  @arcticfoxhaircolor in your next look!

    Darkening Your Hair Color for Fall 2023

    Darkening Your Hair Color for Fall 2023

    @iamzoeyluna in Transylvania 

    Keep your look top-class this fall

    You can embrace the change, or you can dread it. But you can’t deny it: summer is over, baby. We’re working on ditching our late sleep-ins (dry shampoo for the win!), have restocked our coffee supplies, bought the organizers, and are getting used to the sound of the alarm. But how has our Fox Fam been falling back into a routine? Let’s just say that leaves aren’t the only things that are changing color!

    Lustrous, rich hair tones can make even the most boring schedules feel brighter, and with the onset of busy days, we’re seeing a rise in the deep, dark tones. They can be low-maintenance while still being high-impact, and they give the rich feeling of thicker hair that autumn styles show off the best. On top of that, blends and color combinations keep the looks as interesting as you are.

    Whatever your day-to-day looks like this fall, we’re excited to see everyone in dark mode.

    New you, new hue

    Good news, stargazers: Venus is out of retrograde💫! As (we’re sure) you already know, this means it’s a great time to start fresh with whatever’s been blocked for you lately. Romance can get kicked into high gear, work and creativity will start flowing, and we can’t think of a better sign that it’s time for a brand-new look.

    Part of your 2023 back-to-real-life glow-up should be a hair color that you’re stoked to show off — not to mention the noticeably hydrated and healthy hair that comes with using our AF deep-conditioning hair dyes. We’ve mentioned a few times lately that we are really digging the transition from summer cools to autumn warms, and that means going for a darker tone than what you rocked during the sunny season. Plus your hair will be totally in step with Fall 2023’s palette, making your hair the perfect accessory and always on-point.

    There’s something else that a darker tone gives to your updated ‘do—aside from all that lovely confidence that comes with a makeover, that is. Going to the dark side of the color wheel gives the gift of a low-maintenance mane. 

    In our previous blog on warm hair colors, we explained how a simple warm color can add depth to your hair that will give you a thicker, fuller-looking style without needing extra time with your diffuser. When you combine your warm-color lowlights with a time-saving volumizing shampoo you’re going to have a full look all day.

    ✨Remember that changing your look doesn’t have to mean changing your beliefs, and that’s why as much as we love watching your evolution, we’ll never be anything other than vegan and cruelty-free. Dye away, and with AF dark hair dyes, you’re dyeing for a cause.

    To Bleach or Not to Bleach?

    Real talk: Summer puts your hair through the wringer with chlorine, salt water, and sun damage. Keep in mind that even though we pack our potions to the brim with hair-helping ingredients, you can choose to skip the bleaching step now and again. You can also be creative and use it only in sections. Our influencers have found some truly jaw-dropping ways to only color parts of their hair—and still stun. Money pieces are a great example of a simple switch-up that can change your whole look, without changing your entire head.

    @_negatronn in Iris Green and Neon Moon

    @tavujesus in Frosé

    @lazybonesbeauty in Cosmic Sunshine

    @atouchofmurphy in Violet Dream and Purple AF 

     

    AF’s Bleach, Please is as gentle as a lightener can get, and even has added goodness to keep your hair healthy while it works. And yes, AF’s range of hair color dyes produces a truer color match when they are used on lighter hair. But if you’re looking for a tint without putting your hair through the bleaching process, you can opt for a beautiful color undertone that will come through even on darker or already dyed hair. 

    For an idea on how your color will turn out with your natural or current base color, have a look at our guide to using AF hair dyes on unbleached hair. If you like how these look, we’ve grouped all the colors here for easy shopping! 

    Pro-tip: Knowing your hair’s color level will be key to planning your look, and we can help you with that, too! Just cruise by this gem of an explainer which breaks it down for you.

    Of course, the only way to get the strong, intense pop of color you see on some of our most colorful influencers is to lighten your hair first.

     

    @christystarmua in Aquamarine and Periwinkle

    @hairwaytoheavennn in Wrath and Poison

    @violentinside in Purple AF and Transylvania 

    Stir it up for some killer color

    Remember: going dark doesn’t mean melting into the surroundings, and it certainly shouldn’t mean you’re stuck with one color! Blend your pastes for a unique shade, or combine multiple colors into your locks for a truly standout fall look. In our last blog, we talked about this fall’s trending hairstyles, and there was a lot of mention of color accents and how to use them. 

     In particular, the money pieces and the peekaboo styles work best when the color is applied precisely (and only!) where you want it. Because we want our Fox Fam’s hair dreams to come true and your looks exactly as you envisioned them, we recommend that you use our gentle-on-hair alligator clips to keep your sections secured and under control while you work.

    Here are the results of perfectly applied color.

    @yadeemua in Ginger Flare

    @wonderingminds_420 in Ritual and Electric Paradise

    @sighmmaya in Periwinkle and Poseidon

    @onedreamparis in Virgin Pink

    How to Darken Your Current Shade

    Looking for a darker shade that isn’t a total change of color? Easy peasy! 

    There are two ways you can do this:

    1. The first method will neutralize the color you have and deepen it slightly. Take a quick look at our color wheel blog (honestly, just bookmark it already) to find out what the opposite color is to the one you already have! Once you’ve got that, simply mix in a drop or two to your current color, and voila.
    2. Method number two is using a darker shade of the same color to help deepen the tone. Let’s say you have Aquamarine, you can add a bit of Blue Jean Baby to darken it. Again, the color wheel blog has a wheel that shows where all the AF colors fall on the wheel so it’s a snap to find out which one you need.

     To keep the blending simple and the colors separate while you apply, our tint bowls are going to be some of your besties.

    Peep these dark hues on our Fox Fam!

    As always, we look to you, our boldest and bravest Foxy trailblazers for our inspiration. After all, we can talk about change, but you are the gorgeous bunch that does it, flaunts it, and shares it with the world! Here are some superb examples of falling into the dark for autumn.

    @mylifeas_mel in Transylvania

    @makeupbytiffanybanks in Poseidon covered in Ritual

    @lil.mishroom in Cosmic Sunshine, Sunset Orange, and Purple AF 

    If you’re thinking of going green, stay tuned! Next week we’ll give some precise mixing tips for gorgeous green hues that need a little bit of alchemy to get just right.

    So lovelies, as you traipse into autumn vibes this year, remember that you can go dark and shine! Treat your hair right by using AF conditioning hair dyes, and for the love of gosh, share your hair journey with your Fax Fam by tagging @arcticfoxusa on your socials!

    *Greece has a three-item limit due to customs restrictions* close